Comments on: What Do Social Media Marketers Need To Know? http://nickyjameson.com/2008/09/18/what-do-social-media-marketers-need-to-know/ My take on Copywriting,Technology and Social Media. Sun, 15 May 2011 16:04:30 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: Nicky http://nickyjameson.com/2008/09/18/what-do-social-media-marketers-need-to-know/comment-page-1/#comment-8 Nicky Thu, 18 Sep 2008 23:45:35 +0000 http://nickyjameson.com/?p=114#comment-8 Chris - thanks for commenting! Yes we agree. That's an excellent way of putting it - the tools are shared universally and their enabling empowers the different groups and therefore the organization as a whole. I would go even further and liken the marketers to "sherpas" both owning the use of the tools and also guiding the organization with the "how best to use" the tools. What an exciting thought. Chris – thanks for commenting! Yes we agree. That’s an excellent way of putting it – the tools are shared universally and their enabling empowers the different groups and therefore the organization as a whole. I would go even further and liken the marketers to “sherpas” both owning the use of the tools and also guiding the organization with the “how best to use” the tools. What an exciting thought.

]]> By: Chris Brogan... http://nickyjameson.com/2008/09/18/what-do-social-media-marketers-need-to-know/comment-page-1/#comment-7 Chris Brogan... Thu, 18 Sep 2008 09:15:28 +0000 http://nickyjameson.com/?p=114#comment-7 You and I see eye to eye on all of it. I guess I'll have to give you your two pence back. The part that I love from your post is this: "The whole organization should be enabled for Social Media… not just marketing." The way I like to talk about it is to ask whether the marketing department is who owns email. I ask if the marketing department owns the telephones and the newspapers and magazines. Of course not. The tools belong throughout the organization doing lots of different things for different groups. Maybe not ALL groups, but it should be up for consideration. What the marketers own are the marketing uses of the tools. Do we agree? You and I see eye to eye on all of it. I guess I’ll have to give you your two pence back.

The part that I love from your post is this: “The whole organization should be enabled for Social Media… not just marketing.” The way I like to talk about it is to ask whether the marketing department is who owns email. I ask if the marketing department owns the telephones and the newspapers and magazines. Of course not. The tools belong throughout the organization doing lots of different things for different groups. Maybe not ALL groups, but it should be up for consideration.

What the marketers own are the marketing uses of the tools. Do we agree?

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