http://nickyjameson.com/2008/09/29/marketers-top-10-wish-list-for-agencies-of-the-future/ My take on Copywriting,Technology and Social Media. Sun, 15 May 2011 16:04:30 -0400 http://wordpress.org/?v=2.9.2 hourly 1 http://nickyjameson.com/2008/09/29/marketers-top-10-wish-list-for-agencies-of-the-future/comment-page-1/#comment-74 Nicky Sun, 02 Nov 2008 03:09:28 +0000 http://nickyjameson.com/?p=140#comment-74 Kat - Thanks! Agencies really do need to get in there fast and be ahead of the game when it comes to bringing social media insights to their clients. The best service they can bring to their clients is to engage with consultants who understand the strategic benefits of social media and bring these insights to their clients. It's a win-win and it positions the agency favourably. I think some smart agencies are doing this, however considering that there are so many marketing opportunities, there really should be more of them doing so. Instead, we have marketers actually frustrated that their agencies are simply approaching Social Media as another broadcast channel... or taking the "wait and see position." Clearly there's a lot more engagement and work to be done. Kat – Thanks! Agencies really do need to get in there fast and be ahead of the game when it comes to bringing social media insights to their clients. The best service they can bring to their clients is to engage with consultants who understand the strategic benefits of social media and bring these insights to their clients. It’s a win-win and it positions the agency favourably.
I think some smart agencies are doing this, however considering that there are so many marketing opportunities, there really should be more of them doing so. Instead, we have marketers actually frustrated that their agencies are simply approaching Social Media as another broadcast channel… or taking the “wait and see position.” Clearly there’s a lot more engagement and work to be done.

]]> http://nickyjameson.com/2008/09/29/marketers-top-10-wish-list-for-agencies-of-the-future/comment-page-1/#comment-73 KatFrench Sat, 01 Nov 2008 18:59:00 +0000 http://nickyjameson.com/?p=140#comment-73 I think you're completely on-target; agencies who have been in "wait and see" mode regarding digital advertising and interactive marketing, particularly social media, may soon find that they've waited too long. There are clear opportunities for both individual practictioners and consultants who are conversant in social media strategy, and for the innovators among agencies who are already past the "early learning curve." I think you’re completely on-target; agencies who have been in “wait and see” mode regarding digital advertising and interactive marketing, particularly social media, may soon find that they’ve waited too long. There are clear opportunities for both individual practictioners and consultants who are conversant in social media strategy, and for the innovators among agencies who are already past the “early learning curve.”

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