My take on Copywriting,Technology and Social Media.
From the monthly archives:
On one hand most companies (read marketers) haven’t the foggiest idea.
Yet one of the most common reasons I have heard companies offer for not using Social Media is that they fear bad things being said about their brand.
The reason companies don’t know what customers are saying is simple. Companies are absent from the conversations going [...]
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…by ensuring you have a social media marketing strategy.
Recently I was having a conversation about Social Media with a friend of mine who we’ll call MT. It went something like this….
MT: “So, we’ve decided to get into this Social Media thing.”
Me: “Really? That’s great! Why?”
MT: “Well, we think it’s an opportunity to broaden our reach.We’re going to be launching our latest [...]
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Chris Brogan’s question was so interesting that of course I headed on over to add my two-pence worth. I thought I’d blog it here as well and add a few additional thoughts.
When it comes to Social Media, marketers (and by default the agencies who work on their behalf), need to understand how to start with the person, [...]
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