From the monthly archives:

October 2008

Wanted – The Business Case For Social Media

by Nicky on October 31, 2008

in Social Media Marketing

Quite by surprise today, something I’ve been mulling over was made very clear.
And that is, for all the zeal and sometimes almost evangelical fervour around Social Media (and believe me, just like the Beatles song, I AM a believer) much of the argument for the social media message is completely missing the mark when it [...]

Tagged as: B2B, business, enterprise social media, increasing revenue, research, Social Media, Social Media Marketing, Social Media Networking, social networking, strategy

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Enterprise Social Media – Best In Class vs The Rest

by Nicky on October 29, 2008

in Social Media Marketing, Social Media Networking

Enterprise companies don’t all look at Social Media in the same way. Companies have different needs and are driven by different pressures. So when we approach them with Social Media as a solution it seems to me that it’s pertinent to know what type of company we are talking with, Best-in Class, Industry Average or [...]

Tagged as: aberdeen group, enterprise social media, research, Social Media Marketing

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Creating Credibility – An Essential Checklist

by Nicky on October 26, 2008

in Copywriting, Marketing

Want to persuade your prospect to buy your product or service?  Then assure them they are not making a fool of themselves for buying it.
Think about it for a moment. When you buy something don’t you want to be able to tell your friends and family and have them say, “Wow, you were smart to [...]

Tagged as: copywriting tips, credibility, Marketing, Selling Tips, stronger sales copy, testimonials, writing copy that sells

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