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	<title>Comments on: Enterprise Social Media:Top Business Drivers</title>
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	<description>My take on Copywriting,Technology and Social Media.</description>
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		<title>By: Expressing the ROI of Social Media. Uphill Battle or No-Brainer?</title>
		<link>http://nickyjameson.com/2008/10/24/enterprise-social-mediatop-business-drivers/comment-page-1/#comment-75</link>
		<dc:creator>Expressing the ROI of Social Media. Uphill Battle or No-Brainer?</dc:creator>
		<pubDate>Mon, 03 Nov 2008 02:38:27 +0000</pubDate>
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		<description>[...] back to my question of whether the focus on ROI might be misleading. In my recent post Social Media Top Business drivers I highlight research done by Aberdeen Group. You can read the article for yourself, however my [...]</description>
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