Comments on: Wanted – The Business Case For Social Media http://nickyjameson.com/2008/10/31/wanted-the-business-case-for-social-media/ My take on Copywriting,Technology and Social Media. Wed, 25 Aug 2010 12:43:09 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: Nicky http://nickyjameson.com/2008/10/31/wanted-the-business-case-for-social-media/comment-page-1/#comment-295 Nicky Sat, 31 Jan 2009 20:57:06 +0000 http://nickyjameson.com/2008/10/31/wanted-the-business-case-for-social-media/#comment-295 Hi Michele - thanks for commenting. I think you have a good point about the integration of sites and blogs. The vast majority of sites are, as you say not much more than static brochures, whereas social media demands more interaction and above all a focus on the customer. How can a blog help? I go into some detail on my other post called "Why you should Separate your website and your blog" as well as the follow-up post. When I visit sites these days I generally expect to see a link to a blog, even if it's very different from the website. And even if there isn't a lot in the way of interaction the fact that it's possible says a lot. However when it comes to making a business case I find this needs to focus on what the company is trying to do (objectives) and then showing the business how these could be achieved through a range of different approaches and tools. The toughest part can be removing pre-conceived ideas. Hi Michele – thanks for commenting. I think you have a good point about the integration of sites and blogs. The vast majority of sites are, as you say not much more than static brochures, whereas social media demands more interaction and above all a focus on the customer. How can a blog help? I go into some detail on my other post called “Why you should Separate your website and your blog” as well as the follow-up post. When I visit sites these days I generally expect to see a link to a blog, even if it’s very different from the website. And even if there isn’t a lot in the way of interaction the fact that it’s possible says a lot.

However when it comes to making a business case I find this needs to focus on what the company is trying to do (objectives) and then showing the business how these could be achieved through a range of different approaches and tools. The toughest part can be removing pre-conceived ideas.

]]> By: Michele http://nickyjameson.com/2008/10/31/wanted-the-business-case-for-social-media/comment-page-1/#comment-288 Michele Fri, 30 Jan 2009 14:11:24 +0000 http://nickyjameson.com/2008/10/31/wanted-the-business-case-for-social-media/#comment-288 Nicky: great blog. I agree and yet I don't agree. I have to think that it may be as much about style of writing, business type, and yes, overall approach of a website. Not being able to have your blog integrated on your site in some ways says a lot about where we have taken our sites: sales oriented, stodgy, strictly a brochure, narcissistic. Your point of, how to create interactive experiences and exchanges is important. I'm trying for the right balance, but don't know that I'm there yet. I've also been considering a separate space for more conversational pieces. Nicky: great blog. I agree and yet I don’t agree. I have to think that it may be as much about style of writing, business type, and yes, overall approach of a website. Not being able to have your blog integrated on your site in some ways says a lot about where we have taken our sites: sales oriented, stodgy, strictly a brochure, narcissistic. Your point of, how to create interactive experiences and exchanges is important. I’m trying for the right balance, but don’t know that I’m there yet. I’ve also been considering a separate space for more conversational pieces.

]]> By: Expressing the ROI of Social Media. Uphill Battle or No-Brainer? http://nickyjameson.com/2008/10/31/wanted-the-business-case-for-social-media/comment-page-1/#comment-79 Expressing the ROI of Social Media. Uphill Battle or No-Brainer? Mon, 03 Nov 2008 22:48:54 +0000 http://nickyjameson.com/2008/10/31/wanted-the-business-case-for-social-media/#comment-79 [...] Wanted – The Business Case for Social Media [...] [...] Wanted – The Business Case for Social Media [...]

]]>