I came across a thought-provoking article the other day by George Torok, a marketer on why Small Businesses shouldn’t be worrying about branding. I thought it was inspiring (and worth sharing here) because I’d been thinking of the branding issue in the light of Social Media Marketing, the questions I get from small businesses, and [...]
Tagged as:
Branding,
Marketing,
small business,
Social Media,
socialmedia
When I first saw a blog post on the Motrin ad, I hadn’t seen the actual ad. I thought – oops, a big brand slips up and is now feeling the awesome power of the consumer.
Reading about the offended mommies and the subsequent ad purging I thought it must be something really, really serious. Like [...]
Tagged as:
blogging,
Branding,
business,
customers,
Motrin,
people_power,
social media and brands,
socialmedia
If there was, “Bob” would be using it. But should he? Here’s my take.
Meet Bob
“Bob” is, according to the story (see link below) caught in the crossfire of the “new world” of Social Media, where all seems to be permitted (and should be forgiven) and the “old world” of… well companies that “don’t get Social [...]
Tagged as:
corporations_and_social_media,
Customer Service,
Social Media,
socialmedia,
web 2.0
