Comments on: Social Media: No “Get Of Jail Free” Card http://nickyjameson.com/2008/11/17/social-media-no-get-of-jail-free-card/ My take on Copywriting,Technology and Social Media. Mon, 08 Mar 2010 21:40:25 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: SocialMediaCampus - NYU http://nickyjameson.com/2008/11/17/social-media-no-get-of-jail-free-card/comment-page-1/#comment-119 SocialMediaCampus - NYU Thu, 20 Nov 2008 20:20:30 +0000 http://nickyjameson.com/?p=415#comment-119 [...] to be frustrated, and to look for opportunities to demonstrate that you’re capable of more.  A few people have noted that regardless of his passion for it, you can’t just ignore your boss, so I won’t belabor that [...] [...] to be frustrated, and to look for opportunities to demonstrate that you’re capable of more.  A few people have noted that regardless of his passion for it, you can’t just ignore your boss, so I won’t belabor that [...]

]]> By: Exploring Social Media Without Getting Fired | Social Media Explorer http://nickyjameson.com/2008/11/17/social-media-no-get-of-jail-free-card/comment-page-1/#comment-108 Exploring Social Media Without Getting Fired | Social Media Explorer Wed, 19 Nov 2008 15:03:13 +0000 http://nickyjameson.com/?p=415#comment-108 [...] to be frustrated, and to look for opportunities to demonstrate that you’re capable of more.  A few people have noted that regardless of his passion for it, you can’t just ignore your boss, so I won’t [...] [...] to be frustrated, and to look for opportunities to demonstrate that you’re capable of more.  A few people have noted that regardless of his passion for it, you can’t just ignore your boss, so I won’t [...]

]]> By: Nicky http://nickyjameson.com/2008/11/17/social-media-no-get-of-jail-free-card/comment-page-1/#comment-107 Nicky Wed, 19 Nov 2008 03:54:15 +0000 http://nickyjameson.com/?p=415#comment-107 @randulo - Thanks for commenting...yes I'd agree. @Ann - there's definitely a connection between Social Media Monitoring and Market Research. Good to know companies are monitoring what is being said about them. Do you help companies actively engage with customer - should they wish to? @Greg... "Maybe Joe was hoping to get axed so he could launch his own social media company. Perhaps his principled stand wasn’t so principled after all…" hmmm now there's something that hadn't crossed my mind. If that's the case he might already have customers (i.e. his current employers) although that opens up a whole other can of worms. But maybe they won't be as interested in him if he doesn't have the backing of a Fortune 500 company behind him... @randulo – Thanks for commenting…yes I’d agree.
@Ann – there’s definitely a connection between Social Media Monitoring and Market Research. Good to know companies are monitoring what is being said about them. Do you help companies actively engage with customer – should they wish to?
@Greg… “Maybe Joe was hoping to get axed so he could launch his own social media company. Perhaps his principled stand wasn’t so principled after all…” hmmm now there’s something that hadn’t crossed my mind. If that’s the case he might already have customers (i.e. his current employers) although that opens up a whole other can of worms. But maybe they won’t be as interested in him if he doesn’t have the backing of a Fortune 500 company behind him…

]]> By: Greg http://nickyjameson.com/2008/11/17/social-media-no-get-of-jail-free-card/comment-page-1/#comment-105 Greg Mon, 17 Nov 2008 18:28:16 +0000 http://nickyjameson.com/?p=415#comment-105 Joe seems like he is a byproduct of his company. His reaction to the cease and desist order is irrational. But then again, his employer's action is equally as irrational. It seems like a case of both parties operating under a fearful regime, and both parties behaving in a strange and dysfunctional way. We see a lot of the problems with the old regime showing up here. Maybe Joe was hoping to get axed so he could launch his own social media company. Perhaps his principled stand wasn't so principled after all... Joe seems like he is a byproduct of his company. His reaction to the cease and desist order is irrational. But then again, his employer’s action is equally as irrational. It seems like a case of both parties operating under a fearful regime, and both parties behaving in a strange and dysfunctional way. We see a lot of the problems with the old regime showing up here.

Maybe Joe was hoping to get axed so he could launch his own social media company. Perhaps his principled stand wasn’t so principled after all…

]]> By: Ann Michaels & Associates, Ltd. http://nickyjameson.com/2008/11/17/social-media-no-get-of-jail-free-card/comment-page-1/#comment-104 Ann Michaels & Associates, Ltd. Mon, 17 Nov 2008 15:14:13 +0000 http://nickyjameson.com/?p=415#comment-104 This is a great post. I enjoyed reading it. We are a market research firm in Chicago and have helped companies of all sizes listen to their customers in a variety of ways- mystery shopping, feedback surveys and now Social Media Monitoring with our SafetyNet program. You may wonder what SMM has to do with a market research firm. One word- everything!! When a retail or restaurant customer writes a review on yelp.com or a similar site or blog, this can be either a huge advantage to our clients or a huge disadvantage. Our clients are turning to us to help monitor online reviews and posts. We use it in several ways. 1. If a client is repeatedly getting bad reviews at a particular location or call center, we can be pretty sure there is a problem there. We will deploy mystery shoppers to do an audit of the service levels. So, in this case we use it as a "red flag" system. 2. We monitor our clients' competitors to find out what customers think about them. We can also gather competitive intelligence this way as well. 3. We monitor our clients' key employees to make sure they are not misusing social media and misrepresenting the company in any way. We have found it to be a wonderful tool to aid our clients in keeping best in class service levels. Now, more than ever before, this is critical to a company’s success. Thanks!! This is a great post. I enjoyed reading it. We are a market research firm in Chicago and have helped companies of all sizes listen to their customers in a variety of ways- mystery shopping, feedback surveys and now Social Media Monitoring with our SafetyNet program. You may wonder what SMM has to do with a market research firm. One word- everything!!
When a retail or restaurant customer writes a review on yelp.com or a similar site or blog, this can be either a huge advantage to our clients or a huge disadvantage. Our clients are turning to us to help monitor online reviews and posts. We use it in several ways.

1. If a client is repeatedly getting bad reviews at a particular location or call center, we can be pretty sure there is a problem there. We will deploy mystery shoppers to do an audit of the service levels. So, in this case we use it as a “red flag” system.
2. We monitor our clients’ competitors to find out what customers think about them. We can also gather competitive intelligence this way as well.
3. We monitor our clients’ key employees to make sure they are not misusing social media and misrepresenting the company in any way.

We have found it to be a wonderful tool to aid our clients in keeping best in class service levels. Now, more than ever before, this is critical to a company’s success.

Thanks!!

]]> By: randulo http://nickyjameson.com/2008/11/17/social-media-no-get-of-jail-free-card/comment-page-1/#comment-103 randulo Mon, 17 Nov 2008 13:04:32 +0000 http://nickyjameson.com/?p=415#comment-103 You make some interesting points, the most important of which could be boiled down to "Social media isn't appropriate for every company, respecting the leadership hierarchy <i>is</i>." You make some interesting points, the most important of which could be boiled down to “Social media isn’t appropriate for every company, respecting the leadership hierarchy is.”

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