Edit – Thinking more about this: It all depends on what you’re trying to achieve and, as Michele said, what type of business you have. I think I am still on the separate website and blog (or at least having the appearance of) because I approach a web site looking for how a service will benefit me. So for me I approach with an intention to purchase… either then or down the line. I still think of a blog as an opportunity to learn more about the company or person(s) behind the company. So, much freer, less informal, more personable, sky’s the limit etc. The thing is, with me even if pages are static I still think of a blog as a blog. That is just my perspective which could very well change. I know that Wordpress can also be used as a site, so clearly the lines are blurring. And, if you read my Coldplay example, they throw the “separateness of site and blog” completely out of the window

@Michele I do think it depends on the company, the industry approach etc. However companies can start by having a blog and including a link on their main site. The blog can actually increase sales, because, depending on the blog the company can increase trust through the interactivity. Definitely more to discuss on this topic.

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