Having it integrated into main site is preferred as there’s only one site to promote/maintain. However the site owner was also able to secure a great domain name which would be perfect for the blog – as well as SEO. So (dumb question perhaps) – does it make sense to have the blog intregrated into the main site – in the sense that it looks just like the site – and can be accessed through the main site’s navigation. However – in fact the blog section has its own URL – so you in effect leave the site to access that content… Thoughts? Suggestions?

Thanks,
Scott
Scottlassiter.com/blog

Edit – Thinking more about this: It all depends on what you’re trying to achieve and, as Michele said, what type of business you have. I think I am still on the separate website and blog (or at least having the appearance of) because I approach a web site looking for how a service will benefit me. So for me I approach with an intention to purchase… either then or down the line. I still think of a blog as an opportunity to learn more about the company or person(s) behind the company. So, much freer, less informal, more personable, sky’s the limit etc. The thing is, with me even if pages are static I still think of a blog as a blog. That is just my perspective which could very well change. I know that Wordpress can also be used as a site, so clearly the lines are blurring. And, if you read my Coldplay example, they throw the “separateness of site and blog” completely out of the window

@Michele I do think it depends on the company, the industry approach etc. However companies can start by having a blog and including a link on their main site. The blog can actually increase sales, because, depending on the blog the company can increase trust through the interactivity. Definitely more to discuss on this topic.

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