My take on Copywriting,Technology and Social Media.
From the monthly archives:
When using Social Media it’s critical that you reflect your business objectives. Business objectives are (or should be) linked to your overall business strategy. So, when clients ask me “how can I use Social Media for my business?” I respond with the following question: “What are your business objectives?” Everything hinges on that critical question. Here’s why.
{ 6 comments }
If you’re looking for inspiration for a different way of doing things… or perhaps just a few new ideas, one of the best places to look is outside your industry. My example comes from the music industry – Coldplay.com. Even though I intended to write this post a couple in December, the fact that Coldplay have been nominated for 7 Grammys tells me I’d better get a move on and write it.
{ 3 comments }
Many marketers, especially business-to-business technology companies don’t understand their buyers, or how their products solve customer problems. This comes across in their marketing.
Since they have to write marketing copy they list product features,talk about how great their product is, and lace liberally with impressive-sounding (but meaningless) industry jargon. Why? And how should they write for their buyers?
{ 2 comments }
on 
