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	<title>Comments on: Are You Writing For Your Buyers?</title>
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	<link>http://nickyjameson.com/2009/01/18/are-you-writing-for-your-buyers/</link>
	<description>My take on Copywriting,Technology and Social Media.</description>
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		<title>By: Nicky</title>
		<link>http://nickyjameson.com/2009/01/18/are-you-writing-for-your-buyers/comment-page-1/#comment-259</link>
		<dc:creator>Nicky</dc:creator>
		<pubDate>Thu, 22 Jan 2009 04:05:11 +0000</pubDate>
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		<description>@Steve - great! Glad you enjoyed it. Let me know if you think there are any points to expand on in future posts! I noticed on your site you use a great technique - using customer testimonials to tell the story. It&#039;s a very good way to sidestep the &quot;problem of excessive &quot;product speak&quot;.</description>
		<content:encoded><![CDATA[<p>@Steve &#8211; great! Glad you enjoyed it. Let me know if you think there are any points to expand on in future posts! I noticed on your site you use a great technique &#8211; using customer testimonials to tell the story. It&#8217;s a very good way to sidestep the &#8220;problem of excessive &#8220;product speak&#8221;.</p>
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		<title>By: Steve Reeves</title>
		<link>http://nickyjameson.com/2009/01/18/are-you-writing-for-your-buyers/comment-page-1/#comment-253</link>
		<dc:creator>Steve Reeves</dc:creator>
		<pubDate>Mon, 19 Jan 2009 19:45:56 +0000</pubDate>
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		<description>Nicky

thanks a lot.  I really enjoyed this post and will work hard at following your guidelines.

Picked up your feed to make sure  I get the new posts every time.

Steve</description>
		<content:encoded><![CDATA[<p>Nicky</p>
<p>thanks a lot.  I really enjoyed this post and will work hard at following your guidelines.</p>
<p>Picked up your feed to make sure  I get the new posts every time.</p>
<p>Steve</p>
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