From the monthly archives:

February 2009

What interested me most is that this is one of the few articles I’ve seen where there’s at least an attempt to put a price tag on doing a Social Media Marketing campaign. I’m not going to focus too much on the nuts and bolts of $50K – $100K costs, except to say I believe that a) many small businesses are never going to spend that amount…

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If we are in business, we are all sales people, so for “sales people” we can simply substitute anyone who needs to sell and make a profit. No sales, no business right? That makes these statistics pretty sobering. Just think how much money is being left on the table.

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Don’t underestimate the level of commitment a blog requires. It’s easy enough to set up a blog and get started blogging. It’s much harder to keep going and for a blog to come into its own, you HAVE to keep it well-fed and happy. Consistently. Blogs need fresh, relevant content – and lots of it. On the plus side, Google loves them. That’s good for your organic traffic. However you may find yourself struggling to keep up with a seemingly insatiable content-hogging blog.

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