Whether you’re a large enterprise or a small business marketing is a must. So are sales.
It’s very simple… no marketing = no sales. No sales = no profit. No profit = after a while no business.
Marketing is essential – if you don’t let your market know how you can help them, you’re doing them a disservice. Most businesses get that they need to tell people about about their services. The problem is they go about it with a product- focused approach – which then pops up in all their advertising, marketing and communication and makes prospects yawn and ask “so what?” (Or, rather, So what’s in it for me?).
Thinking about this recently I compiled this very short list of all too common marketing/advertising mistakes. It goes without saying that if they are not present, your marketing – whether on a website or ad is going to be that much more powerful.
7 Common Marketing Mistakes
- Using weak, rather than powerful, benefit packed headlines
- Focusing on your company, brand, taglines, product processes, etc., instead of customer problems
- Not having a compelling offer
- No call to action and little or no reason for prospect to act now
- Trying to advertise everything about your company (related to 2)
- Not tracking response
- Following your competition instead of differentiating
The list could be longer. However any marketing and advertising without these 7 mistakes is automatically going to stand out. More importantly it’s less likely to leave your client saying “So what? Next.”
The best thing about the list above? All of them are easy to eliminate. Most by changing the copy.
I like to focus on opportunities rather than echoing how tough the business climate is. However it’s worth noting that there will be no easy pickings for lazy marketing and advertising. Social Media Marketing opens new avenues, but is no magic bullet. Once famous brands are passing into history.
If you’re not saying how you solve customer problems, you’re talking about you and your customers are asking “So what?”
Can you afford that?
on 
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Well researched article. Many small business owners are falling into the mentioned traps.