My take on Copywriting,Technology and Social Media.
From the monthly archives:
One reason some enterprise companies give for not entering fully into Social Media Marketing is the lack of case studies, clues to see who’s done it before and how it worked. That excuse is wearing thin because these days it’s a matter of doing your research.
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Props to Michael Stelzner for his snapshot Social Media Marketing Whitepaper. Small businesses need help in getting to grips with Social Media Marketing. After the glow of discovery the big task will be getting the answers, translating them into actions, measuring results and tweaking for improvements. And being able to say these inputs resulted in measureable outputs.
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Recessionary pressures are seeing companies increasingly shifting their traditional marketing budgets over to Social Media marketing opportunities. In doing so they’re recognizing the need for listening.
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