Aberdeen Group uses a Competitive Framework that defines enterprises as falling into one of three levels of practices and performance:
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From the monthly archives:
March 2009
It may be easier than you think to create your own Social Networking site – even if you have limited funds. If yours is a smaller enterprise that should be music to your ears.
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According to Aberdeen Group’s recent (and very compelling) report – The ROI on Social Media Marketing – Why it pays to drive word of mouth – companies are allocating funding to Social Media Marketing. In some cases they are moving budgets completely from previously planned marketing expenditures, even revising budgets to increase their spend on Social Media Marketing.
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