Best-in-class companies were more likely than the other two groups to incorporate social media tools into the sales department. Not necessarily for directly closing leads, but certainly for supporting the sales process, for collaboration and for knowledge transfer. According to Aberdeen Group 59% of Best-in-Class companies thought integrating social media solution within sales was a top priority compared to 35% of others.
Tagged as:
B2B,
sales,
socialmedia,
socialmedia marketing
Does Social Media Work For B2B?
No, says ES Research Group.
According to a recent study by ES Research Group, CRM (Customer Relationship Management)and sales methodologies are better than social media at closing deals for B2B. The study says while Twitter, Facebook, Plaxo and even Linked In are good for certain things, helping B2B companies close sales isn’t one of them.
Does Social Media Work For B2B?
No, says ES Research Group.
According to a recent study by ES Research Group, CRM (Customer Relationship Management) and sales methodologies are better than social media at closing deals for B2B. The study says while Twitter, Facebook, Plaxo and even Linked In are good for certain things, helping B2B companies close sales isn’t one of them.
Tagged as:
Lead Generation,
social networking,
socialmedia,
socialmedia for b2b
I’m currently back home in England enjoying some rest and relaxation. Before I left Toronto I thought it would be very hard being away from tweeting, blogging and all my other social networks, including blogging. To my delight it hasn’t been that difficult at all.
Tagged as:
small business,
Social Media,
socialmedia networking
