4 Business Social Sites to Help you Network
LinkedIn Twitter and Facebook aren’t the only social networking games in town. Not by a long shot.
Social Networking sites are being created for almost every conceivable need and they are showing no signs of slowing down any time soon. Facebook, Linked In and Twitter are simply the most well known.
Update 2013: This social networking post has been so popular I have been quite stunned. It’s been Stumbled thousands of times and I’m still not really sure why. I haven’t visited it in quite a while and of course the social networking landscape continues to change. Several of the social sites below have changed too… for example while still a big hitter, Facebook page posts rarely get visibility now unless you pay to promote them (reach has declined considerably so that only around 15% or less may see a non-promted Facebook page post, even if they have liked your page). Google Plus has entered the fray as a viable social network. Then there’s Instagram for the mobile for mobile photography and mobile phone enthusiasts – of which I remain one.
Pinterest continues to grow and stun the world of social media with its potential for both driving traffic and e-commerce. It currently is the third largest driver of traffic to my Artist Website.Nothing online stands still. It’s impossible to have the time to be effective on all social media sites so it’s still important to pick the ones that suite your business goals and objectives and be active and engaged on those. It also really depends on what your business is. Now I am focused on visual art I look for fine art communities and groups to share and interact, make people aware of my work and find other artists. I’ve recently completely revamped my Pinterest strategy because I am finding it a better fit for my goals than Twitter or even Facebook. On Google Plus my social networking focus is purely photography, and while Google Plus isn’t great at social sharing its impact on social authorship cannot be ignored.
With all these social networking sites the one thing I am even more convinced about it that you need to have a central blog and approach your chosen social sites as satellites.
There are hundreds of other social networking sites where you can specifically market your business to your audience – and to other businesses. What I like about these networks below is they are geared to promoting and growing your business with a social, give, share, get approach. After all that’s what it’s all about. Instead of trying to fit your goals around Facebook or Twitter etc (and their sometimes mystifying business “rules” you can unknowingly break), why not try one or more networks specifically geared to your business promotion goals?
To help you get started, here are 8 sites well worth checking out:
Note: some sites have changed their TOS and goals, it’s up to the reader to check them out for themselves. I have also removed links to the sites that no longer appear to operate/have dead links – leaving four of my original listed business social networking sites.
1. Apsense.com: Tap into an affiliate marketing revenue stream by promoting products and sites on your business profile. You get paid for the friends you refer.
2. Biznik.com: Join your local business community to connect and collaborate with nearby entrepreneurs, and find out about local seminars and events. This is an excellent social networking site for business and it has a vibrant friendly membership and great original content in the form of articles, blogs and more.
3. GoBigNetwork.com: This is a start up community if you’re interested in fast growth, and finding focused expert advice and funding.
4. Xing.com – a global site for finding business partners, contacts and professional opportunities.
These are very interesting social networking sites for business that might even be better fits than the more popular ones. Check them out and if you come across any others drop me a line.
Thanks to: Entrepreneur Magazine March 09