My take on Copywriting,Technology and Social Media.
From the monthly archives:
Of all the pages on your website, your Home Page is the most important. However many companies fail to use this valuable piece of real estate to the best advantage, turning thousands of visitors – and potential business away. This is particularly true of B2B websites, many of which tend to be product and company focused. Find out what to do to create a Home that converts.
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Lee isn’t alone. As businesses (particularly smaller ones) struggle with their social media networking goals and commitments, finding the time to do it all properly is becoming more challenging. In a recent small business social media industry report, businesses reported they were spending 8-10 hours a week on their social media activities. Some have said 15+ hours – consistently – is needed to see real results.
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…forums present excellent opportunities for exposure, building your reputation, sharing your expertise, obtaining business referrals and even potential joint-ventures along with links and traffic to your blog or site. First and foremost forums are places to develop, listen, learn and grow trust, not to pimp your wares.
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