Comments on: Should You Outsource Your Social Networking? http://nickyjameson.com/2009/07/14/should-you-outsource-your-social-networking/ My take on Copywriting,Technology and Social Media. Sun, 15 May 2011 16:04:30 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: Nicky http://nickyjameson.com/2009/07/14/should-you-outsource-your-social-networking/comment-page-1/#comment-554 Nicky Sun, 19 Jul 2009 02:29:25 +0000 http://nickyjameson.com/?p=931#comment-554 @ John - I agree. I believe the only way is to prioritize and that means the small business owner has to know what their goals are and what strategy they have to reach them so they can allocate the right amount of time to social networking. Several things can be outsourced but not the interaction because that's what leads to the relationships. @Jacqueline - Thank you I think you're right. If we think of what's needed to build and keep the relationship it always leads back to being involved. I think that's the key way that social networking and marketing differs from mass marketing - people want to get to know people. And that demands time. You're also correct in that everyone's trying to find a balance... it is definitely not easy. This week alone I've had entrepreneurs ask me how on earth they can find the time for all social media demands as well as running their business. We haven't cracked that nut yet. Thanks both for your comments. @ John – I agree. I believe the only way is to prioritize and that means the small business owner has to know what their goals are and what strategy they have to reach them so they can allocate the right amount of time to social networking. Several things can be outsourced but not the interaction because that’s what leads to the relationships.

@Jacqueline – Thank you I think you’re right. If we think of what’s needed to build and keep the relationship it always leads back to being involved. I think that’s the key way that social networking and marketing differs from mass marketing – people want to get to know people. And that demands time. You’re also correct in that everyone’s trying to find a balance… it is definitely not easy. This week alone I’ve had entrepreneurs ask me how on earth they can find the time for all social media demands as well as running their business. We haven’t cracked that nut yet.
Thanks both for your comments.

]]> By: Jacqueline Peters http://nickyjameson.com/2009/07/14/should-you-outsource-your-social-networking/comment-page-1/#comment-549 Jacqueline Peters Wed, 15 Jul 2009 16:22:28 +0000 http://nickyjameson.com/?p=931#comment-549 Nicky, Great article exploring the dilema of how to divide your time developing and nurturing your Social Media relationships and developing your business. I think for the small business owner it is necessary to maintain the personal element. Outsourcing the setup and monitoring is great, but responding directly should still be personal. Everyone is still trying to figure the best way to strike a balance with Social Media. In the end it is all about relationships. Nicky,

Great article exploring the dilema of how to divide your time developing and nurturing your Social Media relationships and developing your business. I think for the small business owner it is necessary to maintain the personal element. Outsourcing the setup and monitoring is great, but
responding directly should still be personal. Everyone is still trying to figure the best way to strike a balance with Social Media. In the end it is all about relationships.

]]> By: John Sonnhalter http://nickyjameson.com/2009/07/14/should-you-outsource-your-social-networking/comment-page-1/#comment-547 John Sonnhalter Wed, 15 Jul 2009 10:33:29 +0000 http://nickyjameson.com/?p=931#comment-547 Nicky, Small business owners have to prioritize like everyone else an evaluate where best to spend their time. For their social program to be effective like your example they have to be involved. Her comment about someone else becoming her just won't work. If I write you I expect a response from you not your social secretary.If you outsource the writing how do you stay in touch with your audience to find out what's on their mind? I do agree that some administrative things might be outsourced like setting up and monitoring a Tweetlater account, posting news stories to groups on LinkedIn. John <abbr><em>John Sonnhalter’s last blog post..<a href="http://tradesmeninsights.com/2009/07/15/whats-your-grade-on-twitter/" rel="nofollow">What’s Your Grade on Twitter?</a></abbr></em> Nicky,
Small business owners have to prioritize like everyone else an evaluate where best to spend their time. For their social program to be effective like your example they have to be involved. Her comment about someone else becoming her just won’t work. If I write you I expect a response from you not your social secretary.If you outsource the writing how do you stay in touch with your audience to find out what’s on their mind? I do agree that some administrative things might be outsourced like setting up and monitoring a Tweetlater account, posting news stories to groups on LinkedIn.
John

John Sonnhalter’s last blog post..What’s Your Grade on Twitter?

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