Creating or re-creating a website is pointless unless you market it actively. Often businesses haven’t thought that far ahead – getting the site up is the immediate goal. Yet, the purpose of marketing the website is to drive traffic to the site. Without traffic all the content writing in the world will fall flat. Traffic doesn’t just come… it has to be directed to the website with a series of tactics done regularly over time.
Tagged as:
online copywriting,
Online Marketing,
traffic generation tips,
website content
These days it’s no longer enough just to be able to write online copy. Whether you’re a copywriter or write your own copy you now have to write it for social media and a social media audience. That means writing for blogs, Twitter, Facebook, social networking sites as well as social bookmarking sites. So how do you do it?
Tagged as:
social networking,
socialmedia,
socialmedia copywriting
As a website content optimizer (or website copywriter) the value you bring to your client must go beyond just writing web pages. Optimizing websites is crucial for any website success; equally important is helping clients plan and maximize online and offline marketing techniques to drive traffic, increase website conversion and boost their website results over time.
Tagged as:
driving traffic,
socialmedia,
website conversion,
website marketing
