These days it’s no longer enough just to be able to write online copy. Whether you’re a copywriter or write your own copy you now have to write it for social media and a social media audience. That means writing for blogs, Twitter, Facebook, social networking sites as well as social bookmarking sites.
If you’re a copywriter it’s even more important to understand the strategic role social media plays when you write copy for them. If you’re a marketer you need to know how to make your marketing effort resonate with a social media audience. And as a small business owner you need to think of your content in terms of social media to grab all the opportunities this medium offers.
But how do you do write for a social media world? And what does it have to do with marketing? How do you discuss it with clients? That’s what Jody Gabourie, Marketing Plan Queen, will be asking me on this free teleseminar on Tuesday September 22nd.
Join us to find out:
* The difference between writing for social media and other marketing communications
* How to write powerful, magnetic copy for your website without the hype
* Other tips and tricks for writing for your business success
When and where?
Tuesday, September 22, 2009
at 2:00 p.m. PST / 3:00 p.m. MST
4:00 p.m. CST / 5:00 p.m. EST
Register for this lively, free information-packed teleseminar here:
http://www.marketingplanqueen.com/teleseminars/seminar-sep-22-09.html
Learn how to make the most impact on your business – and your client’s business - with social media copywriting by registering today for this free teleseminar.
See you on the call!
If you can’t make the “live” call you can still get the recording, but you have to be registered. So head over and sign up today.
Here’s the link again:
http://www.marketingplanqueen.com/teleseminars/seminar-sep-22-09.html
on 
{ 2 comments… read them below or add one }
Would love to get your insight as to the tactic that Web marketers are using to sell. The collateral goes on and on as a sales “gimmick” and is being used by Web marketers to lure folks to make a purchase.
Do you know which I’m speaking of? Uses color bullets/sentences, centered on the page, lengthy, “you won’t regret…the last one on the shelf…etc.”
And, I’m seeing this tactic used as landing pages and links on Twitter a ton. Kind of surprising (really not). Is this the copywriting you speak of for the Web and social media? Sorry I missed your seminar.
Thanks, Nicky!
@Soulati
Hi Jayme,
but suffice it to say they work or marketers wouldn’t use them. Good marketers test every single aspect of their pages to see what works…
I believe you are referring to sales pages, also called landing pages. I’m in favour of sales pages and landing pages as marketing and selling tools – that’s exactly what they are. I could write an entire series of posts on the anatomy of a sales page or landing page – and maybe I will
For example, say you have an offer. It’s digital, so you’re selling it online. Most people would send a prospect to their web home page – which has other content, products, links etc. The hapless prospect has to figure out where, what and how and probably in the end, gets distracted and gives up – no purchase. Now, if you send them to a dedicated sales page focused only on that product the only decision they have to make is whether your copy persuades them enough for them to buy your product. No wandering about figuring out what do to and where. The page is focused on whatever you want the prospect to do – plus proof points.
Now, in terms of bullets, page length etc… the page content should be as long as it needs to be to address every single objection the prospect might have to either taking up your offer (whether a free ebook, course, or paid product). Some sales pages are a page… others can run to 5 pages or even 15 pages. What they have in common is that they are focused on just one objective. I won’t get into the long copy/short copy argument, however I will say that many more marketers should be using sales/landing pages instead of sending people to their generic home page with a short paragraph of copy that leaves the potential prospect scratching their head with more questions. I say that as a copywriter and as someone who has purchased from both sales pages and web sites. Re the design of the page… using bullets, colours, chunking text, centering – all go to making the page interesting and breaking it up… reading a wall of solid text is unappealing. Some people read every single word of a sales page – pages long. Others scan and jump around on the page. So the copy has to appeal to both types of readers.
In terms of gimmicks – if a sales page is dishonest, it won’t make sales for very long. First time sales are not as important as repeat sales… So if an offer is ending at midnight on Thursday the offer should indeed end at midnight on Thursday.. or that trashes their marketer’s credibility whether the marketers know it or not – and they should.
A landing page should always have an offer – as the page exists for the offer – it can be a free ebook, report (I did a successful landing page for my free report on Social Media copywriting), seminar), or a sign- up to an ezine. If I am selling a digital product or offering one I would always do a landing page for it, even if it is linked to from my site or blog.
As for people sending people there from Twitter and social sites… in most cases I would send people to my blog first then to the page. If I am following someone for the first time on Twitter and their link goes to a sales page I’m generally not interested. I don’t recommend it. That’s because my first contact shouldn’t be a sales page it should be something that helps me get to know them first. If I know them already, then I don’t mind visiting their page – if I am interested in their offer. Other than that.. it’s a marketing tool and if used well – a good one.
Hope that answers your questions Jayme! I may make this a blog topic, but I thought I’d address it here for you first.
Btw, you can get the recording for the seminar, if you haven’t already.