One of my most popular articles is one I wrote last year : What’s Your Social Media Marketing Strategy? The fact that it still gets so much traffic is a testament to how important social media marketing strategy is to businesses who want to stay current and make the most of social media marketing opportunities without being buried by them. If 
you’ve been reading this blog for any length of time you’ll know that when it comes to social media marketing or social media networking I focus on strategy and goals first rather than social media tools (with the possible exception of blogging).
I’ve been doing some experimentation with one of my favourite productivity tools, Mind Manager and decided to create a high-level mind map of my blog post… and share it with you on my blog. Feel free to have a look by clicking the link below. You can copy it for your own use if you find it helpful. I’d also be interested to know if the Mind Map is helpful so comments would be welcome. The Mind Map should open in its own player… click the (+) to expand a topic, click again to collapse it.
What’s Your Social Media Marketing Strategy – Mind Map
I’ve used Mind Mapping for years – starting in Uni where I used my hand-drawn mind maps to record and recall entire lectures and essays. As a strategist, and copywriter I find mind mapping invaluable. I begin my brainstorming, marketing plans, business plans, project plans, strategic recommendations and more with a mind map. Computerized versions make a difference and though I use them more now, in my opinion nothing beats the power of a hand-produced mind map. Whichever version, they are a great productivity tool for busy business people.
As an aside, while I do like Mind Manager, and have used Mind Jet for years this isn’t a plug for them. I am still particularly annoyed at the fact that they’ve recently upped their yearly subscription for the web based sharing component by a whopping 100% just for the being able to share said maps from their online application and yet to share our maps we have to display their “free trial” in the Mind Jet player.
Enjoy the map.
What’s Your Social Media Marketing Strategy – Mind Map
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{ 3 comments… read them below or add one }
Had never seen one of these prior. Similar to what I do in PR, called Message Mapping. I see the usefulness for big copywriting project to organize thoughts and ensure you don’t miss anything. I’m thinking the hand-written approach is likely to work better than this cumbersome, albeit effective, once you get all + opened. Thanks, always, for the tools!
@Soulati
Marketing , Marketing, Marketing , that is the buzz word now a days. We are slowly seeing a recovery in the economy and everyone is rushing to get in more prospects. What better way to do it as a social media strategy
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