Comments on: Social Media is a Tool…Not The Strategy http://nickyjameson.com/2009/11/16/social-media-is-a-toolnot-the-strategy/ My take on Copywriting,Technology and Social Media. Sun, 15 May 2011 16:04:30 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: Nicky http://nickyjameson.com/2009/11/16/social-media-is-a-toolnot-the-strategy/comment-page-1/#comment-766 Nicky Tue, 24 Nov 2009 12:07:33 +0000 http://nickyjameson.com/?p=1062#comment-766 @Darren Slaughter: Thanks Darren! One great thing about Twitter is how it's helping me to discover such interesting blogs. Agree - let's guest post. And thanks for commenting. @Darren Slaughter: Thanks Darren! One great thing about Twitter is how it’s helping me to discover such interesting blogs. Agree – let’s guest post. And thanks for commenting.

]]> By: Darren Slaughter http://nickyjameson.com/2009/11/16/social-media-is-a-toolnot-the-strategy/comment-page-1/#comment-759 Darren Slaughter Mon, 23 Nov 2009 19:15:59 +0000 http://nickyjameson.com/?p=1062#comment-759 Hi Nicky, Couldn't have said it better myself! As a true adman I often struggle with the lack of immediate results social media delivers. Don't get me wrong, I get the "social" aspect to it, just think companies can brand build as they sell and save the marketing dollars. Great post, great blog, new subscriber and we should guest post on each other's blog, I think we shed a different light on the same subject! -Darren Hi Nicky,

Couldn’t have said it better myself! As a true adman I often struggle with the lack of immediate results social media delivers. Don’t get me wrong, I get the “social” aspect to it, just think companies can brand build as they sell and save the marketing dollars. Great post, great blog, new subscriber and we should guest post on each other’s blog, I think we shed a different light on the same subject!

-Darren

]]> By: Nicky http://nickyjameson.com/2009/11/16/social-media-is-a-toolnot-the-strategy/comment-page-1/#comment-758 Nicky Sat, 21 Nov 2009 03:02:32 +0000 http://nickyjameson.com/?p=1062#comment-758 Thanks John... I also feel that in many cases, social media isn't always presented to companies as "just another tool" to be used in conjunction with other marketing tools, but as The Way - which then makes it too easy to buy into that. Having said that, there's a lot of pressure to jump on the bandwagon fast - with dreams of having thousands of friends, followers and what have you. Many companies want to be doing it because everyone else seems to be doing it. That's never a good reason to do anything and it's a recipe for disappointment. Thanks again for commenting... I appreciate it. Thanks John… I also feel that in many cases, social media isn’t always presented to companies as “just another tool” to be used in conjunction with other marketing tools, but as The Way – which then makes it too easy to buy into that. Having said that, there’s a lot of pressure to jump on the bandwagon fast – with dreams of having thousands of friends, followers and what have you. Many companies want to be doing it because everyone else seems to be doing it. That’s never a good reason to do anything and it’s a recipe for disappointment.
Thanks again for commenting… I appreciate it.

]]> By: John Sonnhalter http://nickyjameson.com/2009/11/16/social-media-is-a-toolnot-the-strategy/comment-page-1/#comment-754 John Sonnhalter Mon, 16 Nov 2009 19:45:04 +0000 http://nickyjameson.com/?p=1062#comment-754 Nicky as usual good stuff. I agree that companies get so caught up on the "how" that they forget to worry about the "why".Social is just another tool that should be used in conjunction with other tools including traditional one to get the best bang for your buck. It boggles my mind that companies just start using social media without doing a plan as to why. Thanks for the good reading material. Nicky as usual good stuff. I agree that companies get so caught up on the “how” that they forget to worry about the “why”.Social is just another tool that should be used in conjunction with other tools including traditional one to get the best bang for your buck. It boggles my mind that companies just start using social media without doing a plan as to why.
Thanks for the good reading material.

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