While Social Media is great for getting traffic to your website if you want to build lasting relationships then you need to be investing in email marketing – specifically a newsletter or E-Zine. In 2010, email marketing is going to be increasingly important to businesses wanting to build strong relationships with their customers.
If you’ve not yet started your newsletter or E-Zine you’re missing out on an excellent way to build relationships and make sales. People buy from those they trust, so you can’t rely on your website alone.
Already started an E-Zine but finding it less effective than you’d like it to be? Perhaps you’re missing one of the essential steps for a successful e-zine. Either way, check out my latest presentation on Slideshare where I offer 10 tips for optimal e-zine success.
Enjoy.
