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direction thumb paypal casinos usa playersIn Part 1 we looked at 7 signs You May be On a Social Media Treadmill. Tweeting, blogging, Facebooking… being here, there and everywhere is difficult to keep up long term. Do it long enough and burnout is certain. I call it social media’s “dirty little secret” – nobody really talks about the sheer amount of time you must invest to start your social media presence, keep it up and keep it going. Plus, stay abreast with the breathless pace of new social media tools that come out every single day – in virtually every single area.

Very few businesses will admit that the time factor can be a major turn-off usa casinos that take paypal from using social media, partly because you’re usa casinos that accept paypal expected to “just do it.” But the more I speak with smaller businesses paypal online casinos usa, the more I believe it is one of the elephants in the room and a big reason for their reluctance paypal online casinos usa to engage in social media (It’s still a challenge with larger online paypal casino canada businesses, however they then to have the resources to manage it, which smaller usa casinos that accept paypal business initially do not).

So what’s a business owner to do?  How to be involved, benefit usa online casinos paypal from your social media and social networking  efforts without usa casinos that accept paypal it becoming a burden, and without your social media footprint paypal online casinos usa becoming a modern day version of the “Marie Celeste usa casinos that take paypal?”

I’d like to offer the following tips. They are based in part conversations I have had with other paypal casinos usa players entrepreneurs, their experiences and my own experience. They are by no means exhaustive usa online casinos paypal. As always you need to take action and try them to see results.

Preamble 1 – Read my previous post if you haven’t already.

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What makes you – or your brand -  different from everyone casinos que usan paypal else? How do you stand out from the millions of tweeters, Face bookers, Linkers, Bloggers online paypal casino canada etc? It could be your personality, your voice, your offer… whatever paypal online casinos usa it is you need to determine it. And if you’re thinking “But Nicky ,this sounds paypal casinos usa players like you’re talking USP”,(unique selling point) paypal casinos usa players you’re right. Social media isn’t paypal casinos usa players really about going along with the crowd it’s paypal casinos usa players about carving out your niche in order to shine usa casinos that accept paypal. From a world of faceless business and one way conversation, social media usa casinos that take paypal offers you the ability to do the complete reverse. People paypal online casinos usa can put a face to us and more than that they can actually get a feel for what we are like. We can become personal, and in so doing, we have a wonderful chance online paypal casino canada to be unique and that is attractive. So, how do you stand out?

Again, what makes you stand out from the crowd?

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Hint – it could be all of them. There is Facebook (the largest social media paypal casinos for usa players platform  with over 400 million users and growing).It is making less and less sense paypal online casinos usa for businesses NOT to be on Facebook. There’s paypal casinos usa players, which is fast, always paypal online casinos usa seems to be hot yet requires time and involvement to build credibility paypal casinos usa players. There’s LinkedIn… the lack of expansion either way might be  going paypal casinos usa players away just yet either. There is Google Buzz… which once it works usa casinos that accept paypal out the kinks in its privacy policy (I refuse to use it for that reason) could paypal online casinos usa well be a force to reckon with. There is your blog. There is your website paypal online casinos usa if you  know how to turn it into a sharing tool.There are bespoke social networks.  There are a myriad usa online casinos paypal of other social platforms and tools

The point is you need to pick and choose which platform to use according to what you think paypal casinos usa players best harnesses your (or your business) uniqueness. If you are using all of the above then you need to ensure usa online casinos paypal you link everything you do on each platform. For example I recently discovered that on Facebook paypal online casinos usa Pages (which I am using for launching another usa casinos that accept paypal project) you can tweet your updated to paypal casinos usa players by linking your accounts. This interlinking casinos que usan paypal saves a lot of time.

If using just two works for you then use just those two and be consistent paypal online casinos usa.

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You could go to great lengths building up a social usa casinos that accept paypal media presence and brand on Facebook or paypal casinos usa players, but at the end of the day YOU do not control paypal casinos usa players those platforms. They could be gone tomorrow, or when the Next Big Thing comes usa casinos that accept paypal along (and it will). As long as you do not own your platform you are at the mercy of someone else. Some social network usa online casinos paypal platforms are the flavour of the month now, but what about tomorrow? As a business casinos que usan paypal you need to think long term. And that means making something else your central hub. Suggestion paypal online casinos usa? – Your Blog. If you don’t have a blog or don’t want to blog, then you need to find a way to make your website your central hub. Or you can build paypal online casinos usa a stand along community by establishing your own social networking paypal casinos usa players platform.

With a blog you control everything. You can build a community paypal online casinos usa, you can link to it from each social media platform, you can distribute your content in any way shape or form to any of your other paypal online casinos usa social platforms. Best of all with the judicious use of your keywords you get SEO to work for you.

Here are some other examples:

You write a post and update Facebook and paypal casinos usa players  automatically paypal online casinos usa and drive people back to reading your blog…

You blog and use the “Share This” so others may share usa online casinos paypal your content with their networks…

You share insights in forums and communities and link back to your blog for more information…

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You offer expertise to your fans and link back to your blog for more…they spread the word. They help you.

I have always believed in the power of the blog. To me it’s the perfect usa casinos that accept paypal Central Hub. That way if a social media platform changes their usa casinos that accept paypal T’s and C’s overnight, or disappears, all my hard work isn’t lost.  The key thing casinos que usan paypal is –I control my blog. And that means I can focus better.

Which brings me to the next critical point.

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You now know…

  • What makes you or your brand unique
  • Which platforms help express and harness your uniqueness
  • Where your Central Social Media Hub is

The next step is to put in place a strategy for using your chosen platforms paypal online casinos usa. Include the outcomes you want to see and apply that strategy consistently. You will be amazed at how certain usa casinos that take paypal things will fall away and you will be able to focus far more effectively. Your strategy could include paypal online casinos usa how you are going to repurpose content into different formats for different paypal casinos usa players social platforms. And it should include some plan for how often paypal casinos usa players you are going to interact on each one, so that you maintain the consistency.

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There are 24 hours in a day. Social media requires additional usa casinos that take paypal time investment and you probably won’t realize this until you have started out. Many small paypal online casinos usa business are drowning in the seemingly endless number online paypal casino canada of sites they need to be active on to generate any kind of presence. It is this that contributes to the treadmill effect casinos que usan paypal. If you want a life (and I assume you do), you can’t do it all. So get help. The most successful entrepreneurs outsource everything paypal online casinos usa but the most value generating tasks. They focus on marketing usa casinos that accept paypal and driving business because their most precious element online paypal casino canada is their time. Many small businesses struggle with letting usa casinos that take paypal go of any aspect of our business… and this make success hard to achieve.

Outsource the social media tasks that do not create value usa online casinos paypal as you would any other task and focus on the critical tasks that do create usa online casinos paypal the most value. Use a Virtual assistant, a college intern usa casinos that accept paypal looking for experience or outsource, but delegate, delegate, delegate paypal casinos for usa players.

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In terms of tools for updating your various online paypal casino canada statuses check out this post by Dean Reick on Hoot Suite usa online casinos paypal. visa debit card casino
My only caveat with HootSuite as described in his post is that losing the SEO juice usa online casinos paypal (in my mind a key benefit of blogging and social media especially paypal casinos for usa players given the power of search) would be a big thumbs paypal casinos usa players down for me, especially in the light of getting the most from my time. However Dean does mention a work around usa casinos that take paypal so it could be worth considering. As Dean says, other tools paypal casinos usa players do roughly the same thing, but he’s made something that works for him. And 20 mins a week for your social usa casinos that accept paypal media marketing is worth investigating.

What are your thoughts? How do you manage your social media time? What tools paypal casinos usa players work for you?

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Headshot 1C small 59281 paypal online casinos usa e1382820479896 150x150 5 Ways to Avoid the Social Media paypal online casinos usa Treadmill

Nicky Jameson is an urban photographer.She’s usa casinos that take paypal from London, England, and lives in Toronto. Her works online paypal casino canada reflect her love of architecture, historic landmarks, hidden urban paypal casinos for usa players gems and capturing the seemingly mundane in ways that rekindle the initial casinos que usan paypal passions behind them. She uses her camera to both capture moments and frame online paypal casino canada memories. Visit her galleries at her Fine Art Website to view her photographs or purchase paypal casinos usa players prints. Or engage with her on Google Plus visa chargeback casino
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paypal casinos usa players

  1. says

    Nicky…searched my tweets for the link to your WordPress tutorials and video collection. I just switched paypal casinos usa players to Thesis! Feel so much better. I want to know if your tutorials are oriented to Thesis usa casinos that accept paypal, please? Thanks. Can you please provide me that link again; sorry.