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iStock 000003645243XSmall thumb online casino mit paypal Freelance Switch featured my special report the other week. In their article Get Business Buzzing with a Buzz Piece Kristen Fischer talked about the value of Buzz Pieces, mentioning several examples such as the one by Mike Stelzner writer of White Papers, and the one by Yours Truly on Social Media Copywriting .

I promised to re-blog the post on my blog and with the focus on a few things to think about online casino mit paypal when creating your buzz piece. My special report has been very successful, however online casino mit paypal auszahlung it’s important to note that creating a buzz piece is only half of the journey online casino pay with paypal – the keys to success with one is:

1. Having a clear objective when you create your buzz piece online casino for mac paypal – who is it for? What do you want it to do? What will your audience learn from it?

2. Marketing your piece

3. Capturing and engaging with prospects

4. Creating something that delivers a clear benefit. Think online casino for mac paypal “how will your audience be better off when they’ve read your piece online casino real money paypal?” Or better still, think Educate, Enlighten and Entertain. All three online casino pay with paypal are good, two out of three I’d say are a must.

I advise all my clients to create a special report… or something online casino for paypal free and downloadable from their site for their prospects. Surprisingly online casino for mac paypal, even when they don’t have to do it themselves many won’t do it. When they understand they need to use an auto-responder and  keep in touch online casino for mac paypal with prospects, many see it as “too much work.” The fact is, it’s far more work to try and capture or convert someone online casino mit paypal just visiting your website. They may not be in a buying frame of mind, they may want to know a little more about you and what you offer online casino mit paypal. If they visit and leave, that’s probably it… you’ve online casino mit paypal lost them.  With a topical buzz piece you have your first point of engagement.

So here are a few quick tips for the how of creating your buzz piece. It’s really online geld verdienen casino paypal what I did for my own. For the why’s you can read the original article.

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Look for a challenge your audience may be having and provide tips for solving online casino pay with paypal it. Be original or at the very least take a different slant on a popular online casino for paypal topic.

For example my focus was on how businesses could find their way through online casino pay with paypal the swirling, overwhelming mass of information about social online casino for mac paypal media. In this one report they could get 19 quick practical tips to use then and there online casino mit paypal auszahlung or on their next project. At that time people were still trying to get their online casino pay with paypal heads around social media, what it was and what it meant to them, Although online casino for paypal social media has matured somewhat, some are still online casino real money paypal testing the waters… one reason why the report is still topical.

The key is make it about them, not you.

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As a copywriter I’m not into being cute or clever online casino mit paypal. I’m first and foremost practical. Business online casino pay with paypal owners are busy people and don’t have time to be figuring out clever online casino pay with paypal headlines. However as this report was in part to get me exposure as a copywriter that meant online casino for mac paypal I needed to use my headline-writing skills. Any copywriter will tell you getting online casino mit paypal auszahlung the headline right is hard. I don’t mind revealing I spent hours online casino mit paypal auszahlung on the headline (including running it by my copywriting coach) before online casino real money paypal I was happy with it. When I got it, I felt it.. it just fit.

The key is whether your piece is a how-to or any other guide online geld verdienen casino paypal, get a title that’s catchy and that delivers its promise of usefulness online casino for paypal.

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The biggest use of buzz pieces is to interest potential clients online casino for paypal and customers in who you are and what you have to offer so you are in their minds should online casino real money paypal they need help at some point. In the case of my report, I actually sent out a letter by post and followed online casino mit paypal up with phone calls. That was my offline approach which was marginally successful online casino mit paypal and was a lot of work.

When I set up my report for download I did so with an autoresponder (such as Aweber) online casino real money paypal. People got the report free… in return for their email online casino mit paypal address. I recall when my news release went live.. I was getting downloads online casino pay with paypal for the next week non-stop. It was pretty incredible. I still engage with my subscribers online geld verdienen casino paypal via my monthly newsletter two years later and of course my mailing list helps online casino for paypal me share news, offers and other things about online casino for mac paypal social media marketing and business.

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If you  don’t tell the world what you have and why it’s important online casino for mac paypal to them, no-one will know. There are many ways to market your piece, some more effective than others. I found online casino for mac paypal the most effective for me was writing a news release and submitting it to PRWeb online casinos that take paypal
. You can also use online casino mit paypal (which I did – after someone had picked online casino for paypal up my report and was reading and tweeting about it) very effectively, and blog about it. I also put the link to my special online casino for mac paypal report on the back of my business card, on my website and in my email signatures.

You’re really only limited by your imagination… the key is market it and ensure online casino for paypal you have a mechanism to capture interested subscribers and follow up with them.

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If you write a really useful piece online casino for mac paypal you’ll find people want to give it away to their readers. People online casino for paypal are always looking for quality stuff to give to their online casino pay with paypal subscribers so when you get request for this say yes! It’s a great way to build online geld verdienen casino paypal your own list and it spreads your report out there far faster than you could do on your own. You should online casino pay with paypal also let people know they can give your report away to their colleagues and peers. That gets your name, url and details online geld verdienen casino paypal out there and you never know who might pick it up.

So there you go. I am sure you can think of many more to add to this list… these where online casino for mac paypal simply the main ones I kept in mind.  I hope you find them useful.

Thanks again to FLSwitch for the mention.

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Headshot 1C small 59281 e1382820479896 150x150 How To Create online geld verdienen casino paypal a Buzz Piece

Nicky Jameson is an urban online casino real money paypal photographer.She’s from London, England, and lives in Toronto online casino for mac paypal. Her works reflect her love of architecture, historic landmarks online casino real money paypal, hidden urban gems and capturing the seemingly mundane online casino for mac paypal in ways that rekindle the initial passions behind them. She uses her camera to both capture online casino for paypal moments and frame memories. Visit her galleries at her Fine online casino mit paypal Art Website to view her photographs or purchase prints. Or engage online geld verdienen casino paypal with her on Google Plus william hill withdrawal time paypal
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