5 StumbleUpon Tactics for Marketers

by Nicky

in Social Media Marketing

stumbleupon thumb 5 StumbleUpon Tactics for MarketersWant more traffic to your website or blog? Then StumbleUpon should be one of your bookmarking tools of choice. StumbleUpon is a social networking site where people “stumble” pages and sites they like. Their friends and contacts see their stumbles and share them with other friends. Done well, StumbleUpon can be very powerful for driving traffic to your website or blog. You should only stumble content that’s useful, however. Try not to make everything a sales page and leave out ads.

Here are 5 StumbleUpon tactics you can use to get traffic:

1.  Build your contacts and network

Just like Twitter, StumbleUpon is a social networking website, so be sure to build as many contacts and networking friends as you can. They will help you Stumble your articles as well as things you find. You will also Stumble their finds.

2. Complete your profile as thoroughly as possible before linking

This way, when people click on your information, they get an idea of who you are or what your business is.

3. Ensure your website is up to par

Since people will be “stumbling upon” your site, you want to make sure it looks good as soon as they click on the link.

4. Utilize those keywords

Use an SEO service or writer to help you place the best and most effective keywords in your reviews and content. This is truly the key to getting your information stumbled upon.

5. Tag the most essential elements

StumbleUpon uses tags, which are similar to keywords. Tag your site using the most effective, power-packing tags possible. Make sure they are relevant. Try to pick nouns and use ones that will pique people’s interest immediately. While you must use one topic on the site, you can use multiple tags and change them up as
needed.

Pros and Cons of Stumble Upon

StumbleUpon can send you thousands of visitors (and I have had this happen several time) in literally a few hours. The traffic, however can be transitory. People land on your website or blog for a few seconds  You can see this if you review your traffic sources in your website stats.  You may get a few who return and interact on your site and if so this is great. But it is important to be aware of the nature of the traffic you will be getting. The great thing about StumbleUpon is that even if the number of visitors goes down you may get residual visits for months afterwards.

You can’t necessarily predict the articles that will be Stumbled.  Sometimes it seems to be completely random… a post that may not seem to be your best post can get picked up by Stumblers and result in considerable traffic over time, while a post you’ve laboured over (and think is wonderful) doesn’t get a look-in. Since Stumbling your own posts isn’t the aim of StumbleUpon just Stumble anyway and if it flies, good. If not don’t sweat it.

Have a StumbleUpon experience that works for you? Share it with others.

Happy Stumbling!

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