Some time back I write an article asking this very question. At the time I had a website and was just starting a blog. Knowing that my website wouldn’t be changing that often and that I enjoyed writing about things besides copywriting my view was that, as a business you should have a website and a blog… so both.
Here’s the post: Should You Have a Website or Blog or Both
My view at that time was that it’s probably best to have both a website and blog. I recently set up another venture and found myself reconsidering the question. Although I set up both a blog and a website – again – I’ve found that, with a little creativity I can make my website less static than it is. Overall most of the content doesn’t change. But I have been able to add articles to my site and this keep my content updated. Meanwhile what to do with the blog?
For now I’ll be adding content and articles… to it though I find myself updating my site more often. This calls for some repurposing.
I got some interesting comments on my original post and thought they were worth re-posting here. For a long time I wavered between having a website and blog combined. I know how powerful blogs can be, and I also know that having a blog is no guarantee of getting tons of traffic. Here’s what Nikki says:
“I started with a website and blog combined. (www.surprisingaustralia.com) and I have decided to separate them. I will move my blog to its own site.
The reasons are;
* They serve different functions and are of interest to different readers.
* The web site needs it’s own focus.
* Unless they are both excellent, or visitors are interested in updates they don’t add anything to each otherFor those just starting out, I recommend one or the other. A blog will suit people who want to write at least three times a week and a web site is better for those who don’t. It’s hard enough starting out without too much to update each day.
A bonus from doing this is that you can put links between the sites. This will all help increase your presence on the Internet and your standing with the search engines.
Thanks again for the information.
Thanks to you Nikki. Because this is really spot on, and what I’ve been finding with my new website and blog. The website has its own focus. And as any business owner knows, constantly updating content on a blog can be challenging. I certainly don’t have time to blog three times a week or more now. Yet if you don’t update your blog with some frequency it can become dated pretty quickly.
My website isn’t corporate (and not every business website is simply because it’s a website rather than a blog) however it does serve a purpose. As much as I love blogging I don’t think a blog would have done quite the same thing.
(It’s not Copywriting Studio by the way).
Another thing to remember is that the decision to have a website and/or blog can depend on your business. Not every service necessarily lends itself to chatting around the water-cooler. But if your audience does want to talk and is interested in what you have to say on a blog it’s a plus and worth engaging.
I am certainly finding Nikki’s insights are resonating with me at the moment.
You still have to have a strategy and plan for your blog. You also have to put in the time to build it, and link it to the various social networks. But if you have a way of adding content regularly to your site you can almost do the same thing… then just use the blog as another way to help your search engine efforts.
Thanks to everyone who commented on the original post. Feel free to share your comments here too.
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