From the category archives:

advertising

5 Things You Should Know About the FTC Marketing Rules

by Nicky on December 1, 2009

in Blogging Tips, Marketing, Online Marketing, Social Media Marketing, advertising

There’s been plenty of discussion about the new FTC Marketing Guidelines. Some people are concerned (to put it mildly), others are not. Many should be busy cleaning up their sites or adding overdue disclosures. To me the rules get a “Hurrah!”

Tagged as: blogging, business tips, ftc marketing rules, Marketing, Online Marketing, Small Business Tips, socialmedia

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Do You Make These 7 Common Marketing Mistakes?

by Nicky on February 4, 2009

in Marketing, advertising

Marketing is essential – if you don’t let your market know how you can help them, you’re doing them a disservice. Most businesses get that they need to tell people about about their services. The problem is they go about it with a product- focused approach – which then pops up in all their advertising, marketing and communication and makes prospects yawn and ask “so what?” (Or, “So what’s in it for me?”).

Tagged as: b2b copywriting, b2b marketing, compelling offer, Marketing, socialmedia copywriting

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