My take on Copywriting,Technology and Social Media.
From the category archives:
B2B marketers. Raise your hands if you are uninterested in building closer relationships with your customers and new relationships with prospects.
No hands? That’s very good.
Because if you are interested in building closer relationships with your customers then you must already be using Social Media in your marketing. And, as A B2B marketer, you’re also taking advantage of social networking to build connections, new relationships and potential leads, right?
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Before I discuss how Industry Laggards can take to improve their sales performance, productivity and knowledge-sharing with Social Media I thought I’d share some Fast Facts from the Aberdeen Group Report on Social Media for Knowledge Management and Sales Collaboration.
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Best-in-class companies were more likely than the other two groups to incorporate social media tools into the sales department. Not necessarily for directly closing leads, but certainly for supporting the sales process, for collaboration and for knowledge transfer. According to Aberdeen Group 59% of Best-in-Class companies thought integrating social media solution within sales was a top priority compared to 35% of others.
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