Does Social Media Work For B2B?
No, says ES Research Group.
According to a recent study by ES Research Group, CRM (Customer Relationship Management)and sales methodologies are better than social media at closing deals for B2B. The study says while Twitter, Facebook, Plaxo and even Linked In are good for certain things, helping B2B companies close sales isn’t one of them.
Does Social Media Work For B2B?
No, says ES Research Group.
According to a recent study by ES Research Group, CRM (Customer Relationship Management) and sales methodologies are better than social media at closing deals for B2B. The study says while Twitter, Facebook, Plaxo and even Linked In are good for certain things, helping B2B companies close sales isn’t one of them.
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