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	<title>nickyjameson.com &#187; Copywriting</title>
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	<link>http://nickyjameson.com</link>
	<description>My take on Copywriting,Technology and Social Media.</description>
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		<title>Online Marketing Strategies for your Client&#8217;s Website &#8211; Email</title>
		<link>http://nickyjameson.com/2009/09/30/online-marketing-strategies-for-your-clients-website-email/</link>
		<comments>http://nickyjameson.com/2009/09/30/online-marketing-strategies-for-your-clients-website-email/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 04:22:25 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[online copywriting]]></category>
		<category><![CDATA[traffic generation tips]]></category>
		<category><![CDATA[website content]]></category>

		<guid isPermaLink="false">http://nickyjameson.com/2009/09/30/online-marketing-strategies-for-your-clients-website-email/</guid>
		<description><![CDATA[Creating or re-creating a website is pointless unless you market it actively. Often businesses haven’t thought that far ahead - getting the site up is the immediate goal. Yet, the purpose of marketing the website is to drive traffic to the site. Without traffic all the content writing in the world will fall flat. Traffic doesn’t just come… it has to be directed to the website with a series of tactics done regularly over time.]]></description>
		<wfw:commentRss>http://nickyjameson.com/2009/09/30/online-marketing-strategies-for-your-clients-website-email/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>7 Offline Marketing Ideas for Your Client&#8217;s Website</title>
		<link>http://nickyjameson.com/2009/09/08/7-offline-marketing-ideas-for-your-clients-website/</link>
		<comments>http://nickyjameson.com/2009/09/08/7-offline-marketing-ideas-for-your-clients-website/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 11:17:06 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Social Media Copywriting]]></category>
		<category><![CDATA[driving traffic]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[website conversion]]></category>
		<category><![CDATA[website marketing]]></category>

		<guid isPermaLink="false">http://nickyjameson.com/?p=979</guid>
		<description><![CDATA[As a website content optimizer (or website copywriter) the value you bring to your client must go beyond just writing web pages. Optimizing websites is crucial for any website success; equally important is helping clients plan and maximize online and offline marketing techniques to drive traffic,  increase website conversion and boost their website results over time.]]></description>
		<wfw:commentRss>http://nickyjameson.com/2009/09/08/7-offline-marketing-ideas-for-your-clients-website/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>3 Online Copywriting Rules for a Great Home Page</title>
		<link>http://nickyjameson.com/2009/07/26/3-online-copywriting-rules-for-a-great-home-page/</link>
		<comments>http://nickyjameson.com/2009/07/26/3-online-copywriting-rules-for-a-great-home-page/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 01:30:44 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[home page content optimization]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[online copywriting]]></category>
		<category><![CDATA[web copywriter]]></category>
		<category><![CDATA[website content optimization]]></category>

		<guid isPermaLink="false">http://nickyjameson.com/?p=939</guid>
		<description><![CDATA[Of all the pages on your website, your Home Page is the most important. However many companies fail to use this valuable piece of real estate to the best advantage, turning thousands of visitors - and potential business away. This is particularly true of B2B websites, many of which tend to be product and company focused. Find out what to do to create a Home that converts.]]></description>
		<wfw:commentRss>http://nickyjameson.com/2009/07/26/3-online-copywriting-rules-for-a-great-home-page/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How To Write Copy That Sells</title>
		<link>http://nickyjameson.com/2009/03/08/how-to-write-copy-that-sells/</link>
		<comments>http://nickyjameson.com/2009/03/08/how-to-write-copy-that-sells/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 04:55:04 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[copywriting tips]]></category>
		<category><![CDATA[writing sales copy]]></category>

		<guid isPermaLink="false">http://nickyjameson.com/?p=768</guid>
		<description><![CDATA[Whether you’re writing a sales letter, an e-mail newsletter promotion, a news release - or a web page, four critical rules will ensure you write successful copy. ]]></description>
		<wfw:commentRss>http://nickyjameson.com/2009/03/08/how-to-write-copy-that-sells/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Are You Writing For Your Buyers?</title>
		<link>http://nickyjameson.com/2009/01/18/are-you-writing-for-your-buyers/</link>
		<comments>http://nickyjameson.com/2009/01/18/are-you-writing-for-your-buyers/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 02:48:35 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Technology Marketing]]></category>
		<category><![CDATA[business to business]]></category>
		<category><![CDATA[industry jargon]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[socialweb]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://nickyjameson.com/?p=665</guid>
		<description><![CDATA[Many marketers, especially business-to-business technology companies don’t understand their buyers, or how their products solve customer problems. This comes across in their marketing.

Since they have to write marketing copy they list product features,talk about how great their product is, and lace liberally with impressive-sounding (but meaningless) industry jargon.  Why? And how should they write for their buyers?]]></description>
		<wfw:commentRss>http://nickyjameson.com/2009/01/18/are-you-writing-for-your-buyers/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Copywriting Hints and Tips &#8211; Get Personal</title>
		<link>http://nickyjameson.com/2009/01/14/copywriting-hints-and-tips-get-personal/</link>
		<comments>http://nickyjameson.com/2009/01/14/copywriting-hints-and-tips-get-personal/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 11:56:06 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Selling Tips]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[stronger sales copy]]></category>

		<guid isPermaLink="false">http://nickyjameson.com/?p=658</guid>
		<description><![CDATA[Direct Response Copywriting has one purpose – to cause an action to be taken by the consumer.
Usually that action is to exchange their hard-earned money for your product or service. That’s a very personal transaction, and one that requires the consumer is emotionally involved. So why do so many companies hide behind formality in their communications?]]></description>
		<wfw:commentRss>http://nickyjameson.com/2009/01/14/copywriting-hints-and-tips-get-personal/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>The 25 Secrets of freelance copywriting success</title>
		<link>http://nickyjameson.com/2008/12/27/the-25-secrets-of-freelance-copywriting-success/</link>
		<comments>http://nickyjameson.com/2008/12/27/the-25-secrets-of-freelance-copywriting-success/#comments</comments>
		<pubDate>Sat, 27 Dec 2008 18:59:15 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[business writing]]></category>
		<category><![CDATA[copywriting success]]></category>
		<category><![CDATA[copywriting tips]]></category>
		<category><![CDATA[freelance copywriting]]></category>

		<guid isPermaLink="false">http://nickyjameson.com/?p=600</guid>
		<description><![CDATA[For most Direct Response Copywriters Bob Bly needs no introduction. I have his books among my must-read reference tools and several of his practical excellent down to earth reports – many of which I use to build my own business.
I’ve been on Bob’s newsletter mailing list for a couple of years now and invariably he [...]]]></description>
		<wfw:commentRss>http://nickyjameson.com/2008/12/27/the-25-secrets-of-freelance-copywriting-success/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>Creating Credibility &#8211; An Essential Checklist</title>
		<link>http://nickyjameson.com/2008/10/26/creating-credibility-an-essential-checklist/</link>
		<comments>http://nickyjameson.com/2008/10/26/creating-credibility-an-essential-checklist/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 01:06:46 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[copywriting tips]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[Selling Tips]]></category>
		<category><![CDATA[stronger sales copy]]></category>
		<category><![CDATA[testimonials]]></category>
		<category><![CDATA[writing copy that sells]]></category>

		<guid isPermaLink="false">http://nickyjameson.com/?p=298</guid>
		<description><![CDATA[Want to persuade your prospect to buy your product or service?  Then assure them they are not making a fool of themselves for buying it.
Think about it for a moment. When you buy something don’t you want to be able to tell your friends and family and have them say, “Wow, you were smart to [...]]]></description>
		<wfw:commentRss>http://nickyjameson.com/2008/10/26/creating-credibility-an-essential-checklist/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The &#8220;Conflicting&#8221; Needs of B2B Prospects&#8230;.</title>
		<link>http://nickyjameson.com/2008/10/08/the-conflicting-needs-of-b2b-prospects/</link>
		<comments>http://nickyjameson.com/2008/10/08/the-conflicting-needs-of-b2b-prospects/#comments</comments>
		<pubDate>Wed, 08 Oct 2008 04:05:29 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[b2b copywriting]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[business needs]]></category>
		<category><![CDATA[business to business]]></category>

		<guid isPermaLink="false">http://nickyjameson.com/?p=157</guid>
		<description><![CDATA[And why you must address them.
In B2C copywriting it’s important to appeal to the consumer’s needs. Since we are all consumers, it’s not too hard to identify those needs – by and large we all have a need for acceptance, security, love and money. Making that emotional contact is key to making the sale.
In B2B copywriting you must still connect [...]]]></description>
		<wfw:commentRss>http://nickyjameson.com/2008/10/08/the-conflicting-needs-of-b2b-prospects/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business to Business Buyers Think Differently</title>
		<link>http://nickyjameson.com/2008/10/06/how-well-do-you-understand-the-mind-of-the-business-buyer/</link>
		<comments>http://nickyjameson.com/2008/10/06/how-well-do-you-understand-the-mind-of-the-business-buyer/#comments</comments>
		<pubDate>Mon, 06 Oct 2008 04:15:15 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[b2b copywriting]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[business to business]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[prospecting]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[stronger sales copy]]></category>

		<guid isPermaLink="false">http://nickyjameson.com/?p=150</guid>
		<description><![CDATA[In this article I’m using the term Marketing generally, however I’m going to focus, for the most part on copywriting for the B2B (Business to Business) market.
With the intense activity around Social Media and Social Media Marketing one thing is has become clear.
Much of it is directed at B2C or Business to Consumer market with [...]]]></description>
		<wfw:commentRss>http://nickyjameson.com/2008/10/06/how-well-do-you-understand-the-mind-of-the-business-buyer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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