From the category archives:

Copywriting

How To Write Copy That Sells

by Nicky

in Copywriting, Marketing

Whether you’re writing a sales letter, an e-mail newsletter promotion, a news release – or a web page, four critical rules will ensure you write successful copy.

Tagged as: copywriting tips, Marketing, writing sales copy

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Are You Writing For Your Buyers?

by Nicky

in Copywriting, Technology Marketing

Many marketers, especially business-to-business technology companies don’t understand their buyers, or how their products solve customer problems. This comes across in their marketing.

Since they have to write marketing copy they list product features,talk about how great their product is, and lace liberally with impressive-sounding (but meaningless) industry jargon. Why? And how should they write for their buyers?

Tagged as: business to business, Copywriting, industry jargon, Marketing, socialmedia, socialweb, technology

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Copywriting Hints and Tips – Get Personal

by Nicky

in Copywriting, Selling Tips

Direct Response Copywriting has one purpose – to cause an action to be taken by the consumer.
Usually that action is to exchange their hard-earned money for your product or service. That’s a very personal transaction, and one that requires the consumer is emotionally involved. So why do so many companies hide behind formality in their communications?

Tagged as: Copywriting, Marketing, stronger sales copy

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