My take on Copywriting,Technology and Social Media.
From the category archives:
For most Direct Response Copywriters Bob Bly needs no introduction. I have his books among my must-read reference tools and several of his practical excellent down to earth reports – many of which I use to build my own business.
I’ve been on Bob’s newsletter mailing list for a couple of years now and invariably he [...]
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Want to persuade your prospect to buy your product or service? Then assure them they are not making a fool of themselves for buying it.
Think about it for a moment. When you buy something don’t you want to be able to tell your friends and family and have them say, “Wow, you were smart to [...]
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And why you must address them.
In B2C copywriting it’s important to appeal to the consumer’s needs. Since we are all consumers, it’s not too hard to identify those needs – by and large we all have a need for acceptance, security, love and money. Making that emotional contact is key to making the sale.
In B2B copywriting you must still connect [...]
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