My take on Copywriting,Technology and Social Media.
From the category archives:
Southwest Airlines has been held up as being one of the poster companies for using social media. They are mentioned in most case studies to prove that “social media works for companies.” And not that it doesn’t work, it’s just that it can backfire royally if companies fail to remember it isn’t a get out of jail free card for basic customer care and you can’t use it effectively for CMA (Cover My Ass-ing) because people know the difference.
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If there was, “Bob” would be using it. But should he? Here’s my take.
Meet Bob
“Bob” is, according to the story (see link below) caught in the crossfire of the “new world” of Social Media, where all seems to be permitted (and should be forgiven) and the “old world” of… well companies that “don’t get Social [...]
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In my previous post I said I’d give you some tips for using social Media to potentially turn around negative talk about your brand. In my just published article I’ve listed 15. I thought I’d post them here. While the effects of these tips may be long term, all that’s really needed to immediately set [...]
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