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	<title>nickyjameson.com &#187; Customer Service</title>
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	<description>My take on Copywriting,Technology and Social Media.</description>
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		<title>Apologising Via Twitter is Like Proposing Marriage by Email</title>
		<link>http://nickyjameson.com/2010/02/18/apologising-via-twitter-is-like-proposing-marriage-by-email/</link>
		<comments>http://nickyjameson.com/2010/02/18/apologising-via-twitter-is-like-proposing-marriage-by-email/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 11:30:49 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
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		<category><![CDATA[companies and social media]]></category>
		<category><![CDATA[kevin smith]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[southwest airlines]]></category>
		<category><![CDATA[thatkevinsmith]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://nickyjameson.com/?p=1158</guid>
		<description><![CDATA[Southwest Airlines has been held up as being one of the  poster companies for using social media. They are mentioned in most case studies to prove that “social media works for companies.” And not that it doesn’t work, it’s just that it can backfire royally if companies fail to remember it isn’t a get out of jail free card for basic customer care and you can’t use it effectively for CMA (Cover My Ass-ing) because people know the difference.]]></description>
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		<title>Social Media: No &#8220;Get Of Jail Free&#8221; Card</title>
		<link>http://nickyjameson.com/2008/11/17/social-media-no-get-of-jail-free-card/</link>
		<comments>http://nickyjameson.com/2008/11/17/social-media-no-get-of-jail-free-card/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 11:00:31 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[corporations_and_social_media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[web 2.0]]></category>

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		<description><![CDATA[If there was, “Bob” would be using it. But should he?  Here’s my take.
Meet Bob
“Bob”  is, according to the story (see link below) caught in the crossfire of the “new world” of Social Media, where all seems to be permitted (and should be forgiven) and the “old world” of… well companies that “don’t get Social [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>How To Use Social Media To Change What&#8217;s Said About Your Brand</title>
		<link>http://nickyjameson.com/2008/09/24/how-to-use-social-media-to-change-whats-said-about-your-brand/</link>
		<comments>http://nickyjameson.com/2008/09/24/how-to-use-social-media-to-change-whats-said-about-your-brand/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 01:10:46 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[customer experience]]></category>
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		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://nickyjameson.com/?p=132</guid>
		<description><![CDATA[In my previous post I said I&#8217;d give you some tips for using social Media to potentially turn around negative talk about your brand.  In my just published article I&#8217;ve listed 15. I thought I&#8217;d post them here. While the effects of these tips may be long term, all that&#8217;s really needed to immediately set [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>What Are Customers Saying About Your Brand?</title>
		<link>http://nickyjameson.com/2008/09/22/what-are-customers-saying-about-your-brand/</link>
		<comments>http://nickyjameson.com/2008/09/22/what-are-customers-saying-about-your-brand/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 22:28:58 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://nickyjameson.com/?p=123</guid>
		<description><![CDATA[On one hand most companies (read marketers) haven&#8217;t the foggiest idea.
Yet one of the most common reasons I have heard companies offer for not using Social Media is that they fear bad things being said about their brand.
The reason companies don&#8217;t know what customers are saying is simple. Companies are absent from the conversations going [...]]]></description>
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		<slash:comments>3</slash:comments>
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