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In my last post we talked about the need for a Social Networking plan. Having a strategic goals and a plan will help you simplify your social networking life and help you get what you want from it.

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There is something so immediate and compelling about Social Media, … social media networking that a plan is probably the last thing on your mind.Soon you find yourself merrily signing up to many social networking sites on the basis of an invitation or the “cool buzz.” Problem is, very soon the overwhelm sets in. Suddenly you’re too busy to keep up a robust presence in all your social networking sites… and you end up with a profile and not much else.

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There’s a saying that if you’re not moving forward, you’re actually moving backwards. Standing still isn’t an option. The saying came to mind today while I wondered why business to business marketers are still dragging their feet when it comes to Social Media Marketing.

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