My take on Copywriting,Technology and Social Media.
From the category archives:
How are businesses really using Social Media? It depends on how Social Media can help them.
In a recent post I wrote on how Best-in Class companies are using Social Media to enable and empower their sales force.
According to research (Sales 2.0 – Social Media for Knowledge Management and Collaboration) conducted by Aberdeen Group Best-in Class [...]
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Smart marketers and businesses know a thing or two.
They know that even in a down economy there’s always opportunity.
They know that economies go in cycles. Good times will be back, even if they’re different.
They know that those who market aggressively are the ones who will be there when the good times roll again.
They know that winning [...]
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Do you have a Social Media Marketing Plan?
If not, you need one – before you get started with your Social Media efforts.
If you are a marketer you’ll already be familiar with a marketing strategy and plan. Social Media Marketing is no different – you must have a plan.
And if you’re an entrepreneur, you may wear [...]
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