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	<title>nickyjameson.com &#187; Marketing</title>
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	<link>http://nickyjameson.com</link>
	<description>My take on Copywriting,Technology and Social Media.</description>
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		<title>5 Things You Should Know About the FTC Marketing Rules</title>
		<link>http://nickyjameson.com/2009/12/01/5-things-you-should-know-about-the-ftc-marketing-rules/</link>
		<comments>http://nickyjameson.com/2009/12/01/5-things-you-should-know-about-the-ftc-marketing-rules/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 19:11:16 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Blogging Tips]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[business tips]]></category>
		<category><![CDATA[ftc marketing rules]]></category>
		<category><![CDATA[Small Business Tips]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://nickyjameson.com/?p=1084</guid>
		<description><![CDATA[There’s been plenty of discussion about the new FTC Marketing Guidelines. Some people are concerned (to put it mildly), others are not. Many should be busy cleaning up their sites or adding overdue disclosures.  To me the rules get a “Hurrah!”]]></description>
		<wfw:commentRss>http://nickyjameson.com/2009/12/01/5-things-you-should-know-about-the-ftc-marketing-rules/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Pitfalls of Mixing Social Media Business and Pleasure &#8211; Part 1</title>
		<link>http://nickyjameson.com/2009/10/26/the-pitfalls-of-mixing-social-media-business-and-pleasure-part-1/</link>
		<comments>http://nickyjameson.com/2009/10/26/the-pitfalls-of-mixing-social-media-business-and-pleasure-part-1/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 11:07:56 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Blogging Tips]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Selling Tips]]></category>
		<category><![CDATA[Small Business Tips]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media Networking]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[social media profiles]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[socialmedia networking]]></category>

		<guid isPermaLink="false">http://nickyjameson.com/?p=1041</guid>
		<description><![CDATA[What are the pros and cons of mixing business and pleasure on social media sites? More people than you might think struggle with this question. 

Should you mix business contacts with friends? 

Should you talk about your hobbies? To what extent?

Should you mix business contacts with friends? 

Should you talk about your hobbies? To what extent?]]></description>
		<wfw:commentRss>http://nickyjameson.com/2009/10/26/the-pitfalls-of-mixing-social-media-business-and-pleasure-part-1/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Why Teleseminars Fail</title>
		<link>http://nickyjameson.com/2009/04/28/why-teleseminars-fail/</link>
		<comments>http://nickyjameson.com/2009/04/28/why-teleseminars-fail/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 10:06:32 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Business Tips]]></category>
		<category><![CDATA[entrepreuneurs]]></category>
		<category><![CDATA[kathleengage]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[speakers]]></category>
		<category><![CDATA[teleseminars]]></category>

		<guid isPermaLink="false">http://nickyjameson.com/?p=867</guid>
		<description><![CDATA[Every day someone somewhere is hosting a teleseminar. They are a great way to build relationship and business. Some teleseminars are free, others are fee. Sadly, many don’t achieve the hoped for outcome. Why?]]></description>
		<wfw:commentRss>http://nickyjameson.com/2009/04/28/why-teleseminars-fail/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How To Write Copy That Sells</title>
		<link>http://nickyjameson.com/2009/03/08/how-to-write-copy-that-sells/</link>
		<comments>http://nickyjameson.com/2009/03/08/how-to-write-copy-that-sells/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 04:55:04 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[copywriting tips]]></category>
		<category><![CDATA[writing sales copy]]></category>

		<guid isPermaLink="false">http://nickyjameson.com/?p=768</guid>
		<description><![CDATA[Whether you’re writing a sales letter, an e-mail newsletter promotion, a news release - or a web page, four critical rules will ensure you write successful copy. ]]></description>
		<wfw:commentRss>http://nickyjameson.com/2009/03/08/how-to-write-copy-that-sells/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why You May Be Failing To Make Sales</title>
		<link>http://nickyjameson.com/2009/02/18/why-you-may-be-failing-to-make-sales/</link>
		<comments>http://nickyjameson.com/2009/02/18/why-you-may-be-failing-to-make-sales/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 04:59:46 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Business Success Tips]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Selling Tips]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[profits]]></category>
		<category><![CDATA[prospecting]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://nickyjameson.com/?p=743</guid>
		<description><![CDATA[If we are in business, we are all sales people, so for “sales people” we can simply substitute anyone who needs to sell and make a profit. No sales, no business right? That makes these statistics pretty sobering. Just think how much money is being left on the table.]]></description>
		<wfw:commentRss>http://nickyjameson.com/2009/02/18/why-you-may-be-failing-to-make-sales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Should You Have a Website, a Blog or Both?</title>
		<link>http://nickyjameson.com/2009/02/16/should-you-have-a-website-a-blog-or-both/</link>
		<comments>http://nickyjameson.com/2009/02/16/should-you-have-a-website-a-blog-or-both/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 04:05:08 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Blogging Tips]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging for business]]></category>
		<category><![CDATA[business blog]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://nickyjameson.com/?p=738</guid>
		<description><![CDATA[Don’t underestimate the level of commitment a blog requires. It’s easy enough to set up a blog and get started blogging. It’s much harder to keep going and for a blog to come into its own, you HAVE to keep it well-fed and happy. Consistently.  Blogs need fresh, relevant content – and lots of it. On the plus side, Google loves them. That’s good for your organic traffic. However you may find yourself struggling to keep up with a seemingly insatiable content-hogging blog.]]></description>
		<wfw:commentRss>http://nickyjameson.com/2009/02/16/should-you-have-a-website-a-blog-or-both/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Do You Make These 7 Common Marketing Mistakes?</title>
		<link>http://nickyjameson.com/2009/02/04/do-you-make-these-7-common-marketing-mistakes/</link>
		<comments>http://nickyjameson.com/2009/02/04/do-you-make-these-7-common-marketing-mistakes/#comments</comments>
		<pubDate>Wed, 04 Feb 2009 05:37:50 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[b2b copywriting]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[compelling offer]]></category>
		<category><![CDATA[socialmedia copywriting]]></category>

		<guid isPermaLink="false">http://nickyjameson.com/?p=702</guid>
		<description><![CDATA[Marketing is essential – if you don’t let your market know how you can help them, you’re doing them a disservice.  Most businesses get that they need to tell people about about their services. The problem is they go about it with a product- focused approach – which then pops up in all their advertising, marketing and communication and makes prospects yawn and ask “so what?” (Or, "So what’s in it for me?"). ]]></description>
		<wfw:commentRss>http://nickyjameson.com/2009/02/04/do-you-make-these-7-common-marketing-mistakes/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social Media Marketing: Create Buyer Focused News</title>
		<link>http://nickyjameson.com/2009/02/01/social-media-marketing-create-buyer-focused-news/</link>
		<comments>http://nickyjameson.com/2009/02/01/social-media-marketing-create-buyer-focused-news/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 00:28:50 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Business Success Tips]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[buyer_focused content]]></category>
		<category><![CDATA[news releases]]></category>
		<category><![CDATA[social web]]></category>

		<guid isPermaLink="false">http://nickyjameson.com/?p=691</guid>
		<description><![CDATA[Want to find more potential buyers? Don’t wait until you have something big happening. Find  reasons to write and send news releases all the time. Develop an ongoing news flow. For example:
Launching a special report? Write a news release.
Upgrading your web site?  Write a news release. 
The new rules for "press" releases means you can - and should - create your own news - and attract many more potential buyers.]]></description>
		<wfw:commentRss>http://nickyjameson.com/2009/02/01/social-media-marketing-create-buyer-focused-news/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>7 Ways Small Businesses Can Build Relationships</title>
		<link>http://nickyjameson.com/2008/12/02/7-ways-small-businesses-can-build-relationships/</link>
		<comments>http://nickyjameson.com/2008/12/02/7-ways-small-businesses-can-build-relationships/#comments</comments>
		<pubDate>Wed, 03 Dec 2008 03:50:00 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Business Tips]]></category>
		<category><![CDATA[relationship building]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Social Media Networking]]></category>

		<guid isPermaLink="false">http://nickyjameson.com/?p=476</guid>
		<description><![CDATA[If relationships are the lifeblood of your business, how do you, as a Small Business go about building them and nurturing them?
Do you actively build relationships or does your business, like many others focus more on getting new customers than keeping your existing clients top of mind?
Getting new customers is expensive. Keeping your existing customers [...]]]></description>
		<wfw:commentRss>http://nickyjameson.com/2008/12/02/7-ways-small-businesses-can-build-relationships/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Forget Branding &#8211; Build Relationships</title>
		<link>http://nickyjameson.com/2008/11/24/forget-branding-build-relationships/</link>
		<comments>http://nickyjameson.com/2008/11/24/forget-branding-build-relationships/#comments</comments>
		<pubDate>Mon, 24 Nov 2008 05:10:34 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://nickyjameson.com/?p=441</guid>
		<description><![CDATA[I came across a thought-provoking article the other day by George Torok, a marketer on why Small Businesses shouldn’t be worrying about branding. I thought it was inspiring (and worth sharing here) because I’d been  thinking of the branding issue in the light of Social Media Marketing, the questions I get from small businesses, and [...]]]></description>
		<wfw:commentRss>http://nickyjameson.com/2008/11/24/forget-branding-build-relationships/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
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