My take on Copywriting,Technology and Social Media.
From the category archives:
Marketing is essential – if you don’t let your market know how you can help them, you’re doing them a disservice. Most businesses get that they need to tell people about about their services. The problem is they go about it with a product- focused approach – which then pops up in all their advertising, marketing and communication and makes prospects yawn and ask “so what?” (Or, “So what’s in it for me?”).
{ 1 comment }
Want to find more potential buyers? Don’t wait until you have something big happening. Find reasons to write and send news releases all the time. Develop an ongoing news flow. For example:
Launching a special report? Write a news release.
Upgrading your web site? Write a news release.
The new rules for “press” releases means you can – and should – create your own news – and attract many more potential buyers.
{ 2 comments }
If relationships are the lifeblood of your business, how do you, as a Small Business go about building them and nurturing them?
Do you actively build relationships or does your business, like many others focus more on getting new customers than keeping your existing clients top of mind?
Getting new customers is expensive. Keeping your existing customers [...]
{ 0 comments }
on 
