My take on Copywriting,Technology and Social Media.
From the category archives:
Creating or re-creating a website is pointless unless you market it actively. Often businesses haven’t thought that far ahead – getting the site up is the immediate goal. Yet, the purpose of marketing the website is to drive traffic to the site. Without traffic all the content writing in the world will fall flat. Traffic doesn’t just come… it has to be directed to the website with a series of tactics done regularly over time.
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Of all the pages on your website, your Home Page is the most important. However many companies fail to use this valuable piece of real estate to the best advantage, turning thousands of visitors – and potential business away. This is particularly true of B2B websites, many of which tend to be product and company focused. Find out what to do to create a Home that converts.
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on SocialGo: A Rather Irresistible Social Network Builder
