From the category archives:

Online Marketing

Some time back I write an article asking this very question. At the time I had a website and was just starting a blog. Knowing that my website wouldn’t be changing that often and that I enjoyed writing about things besides copywriting my view was that, as a business you should have a website and [...]

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There’s been plenty of discussion about the new FTC Marketing Guidelines. Some people are concerned (to put it mildly), others are not. Many should be busy cleaning up their sites or adding overdue disclosures. To me the rules get a “Hurrah!”

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Creating or re-creating a website is pointless unless you market it actively. Often businesses haven’t thought that far ahead – getting the site up is the immediate goal. Yet, the purpose of marketing the website is to drive traffic to the site. Without traffic all the content writing in the world will fall flat. Traffic doesn’t just come… it has to be directed to the website with a series of tactics done regularly over time.

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