From the category archives:

Online Marketing

Of all the pages on your website, your Home Page is the most important. However many companies fail to use this valuable piece of real estate to the best advantage, turning thousands of visitors – and potential business away. This is particularly true of B2B websites, many of which tend to be product and company focused. Find out what to do to create a Home that converts.

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The economy is tough. Are you considering every revenue stream you can possibly add to your business? The lower the cost to add a new revenue stream the more profitable for you.

Teleseminars, also known as teleconferences and teleclasses, are fast becoming one of the most valuable strategies you can use to increase your market position, your opt-in subscriber list and your profit margins. I’ll be interviewing Kathleen Gage on a live teleseminar to find out how she makes money using teleseminars.

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I found myself interested in a particular electronic product they were selling. I read the very compelling sales letter and liked what I read. The product was a little on the pricey side, but there was a $20 discount if you purchased today. OK, I thought, I’m interested enough to buy. The material looked like something I’d find valuable. There was a guarantee. And I had a project coming up for which this info could be quite useful… I could peruse over the weekend. I was quite excited. Alas, it was not to last.

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