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	<title>nickyjameson.com &#187; Selling Tips</title>
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	<link>http://nickyjameson.com</link>
	<description>My take on Copywriting,Technology and Social Media.</description>
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		<title>The Pitfalls of Mixing Social Media Business and Pleasure &#8211; Part 1</title>
		<link>http://nickyjameson.com/2009/10/26/the-pitfalls-of-mixing-social-media-business-and-pleasure-part-1/</link>
		<comments>http://nickyjameson.com/2009/10/26/the-pitfalls-of-mixing-social-media-business-and-pleasure-part-1/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 11:07:56 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Blogging Tips]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Selling Tips]]></category>
		<category><![CDATA[Small Business Tips]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media Networking]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[social media profiles]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[socialmedia networking]]></category>

		<guid isPermaLink="false">http://nickyjameson.com/?p=1041</guid>
		<description><![CDATA[What are the pros and cons of mixing business and pleasure on social media sites? More people than you might think struggle with this question. 

Should you mix business contacts with friends? 

Should you talk about your hobbies? To what extent?

Should you mix business contacts with friends? 

Should you talk about your hobbies? To what extent?]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Why You May Be Failing To Make Sales</title>
		<link>http://nickyjameson.com/2009/02/18/why-you-may-be-failing-to-make-sales/</link>
		<comments>http://nickyjameson.com/2009/02/18/why-you-may-be-failing-to-make-sales/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 04:59:46 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Business Success Tips]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Selling Tips]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[profits]]></category>
		<category><![CDATA[prospecting]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://nickyjameson.com/?p=743</guid>
		<description><![CDATA[If we are in business, we are all sales people, so for “sales people” we can simply substitute anyone who needs to sell and make a profit. No sales, no business right? That makes these statistics pretty sobering. Just think how much money is being left on the table.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Not to Sell Products Online</title>
		<link>http://nickyjameson.com/2009/02/14/how-not-to-sell-products-online/</link>
		<comments>http://nickyjameson.com/2009/02/14/how-not-to-sell-products-online/#comments</comments>
		<pubDate>Sat, 14 Feb 2009 05:56:39 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Rants]]></category>
		<category><![CDATA[Selling Tips]]></category>
		<category><![CDATA[bad customer experience]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online_marketing]]></category>
		<category><![CDATA[sales process]]></category>
		<category><![CDATA[sales promotion]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://nickyjameson.com/?p=728</guid>
		<description><![CDATA[I found myself interested  in a particular electronic product they were selling. I read the very compelling sales letter and liked what I read. The product was a little on the pricey side, but there was a $20 discount if you purchased today. OK, I thought, I’m interested enough to buy. The material looked like something I’d find valuable. There was a guarantee.  And I had a project coming up for which this info could be quite useful… I could peruse over the weekend. I was quite excited. Alas, it was not to last.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Copywriting Hints and Tips &#8211; Get Personal</title>
		<link>http://nickyjameson.com/2009/01/14/copywriting-hints-and-tips-get-personal/</link>
		<comments>http://nickyjameson.com/2009/01/14/copywriting-hints-and-tips-get-personal/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 11:56:06 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Selling Tips]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[stronger sales copy]]></category>

		<guid isPermaLink="false">http://nickyjameson.com/?p=658</guid>
		<description><![CDATA[Direct Response Copywriting has one purpose – to cause an action to be taken by the consumer.
Usually that action is to exchange their hard-earned money for your product or service. That’s a very personal transaction, and one that requires the consumer is emotionally involved. So why do so many companies hide behind formality in their communications?]]></description>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Are You Prepared to Win? 5 Ways to Find Out More About your Prospects</title>
		<link>http://nickyjameson.com/2008/10/15/are-you-prepared-to-win-5-ways-to-find-out-more-about-your-prospects/</link>
		<comments>http://nickyjameson.com/2008/10/15/are-you-prepared-to-win-5-ways-to-find-out-more-about-your-prospects/#comments</comments>
		<pubDate>Thu, 16 Oct 2008 03:53:21 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Selling Tips]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[making sales]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sales preparation]]></category>

		<guid isPermaLink="false">http://nickyjameson.com/?p=235</guid>
		<description><![CDATA[To really engage with your prospects you have to know all about their business. The same holds true for a copywriter.
I’ve lost count of the number of times I’ve met with people I’ve arranged to meet, who start off with “tell me something about your business…”
Here’s the thing.
If you want to sell a prospect on anything, don’t [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>What Do your Customers Really Want?</title>
		<link>http://nickyjameson.com/2008/10/14/what-do-your-customers-really-want/</link>
		<comments>http://nickyjameson.com/2008/10/14/what-do-your-customers-really-want/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 03:59:36 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Selling Tips]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[selling on value]]></category>

		<guid isPermaLink="false">http://nickyjameson.com/?p=225</guid>
		<description><![CDATA[In a wobbly economy you might decide customers want cheaper prices. However cutting your prices might be the worst thing you can do. It says panic, not confidence, and you want to be instilling confidence in your customers where ever you can.
Just because customers are belt-tightening doesn’t mean they want to buy cheap stuff. That’s [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>8 Essential Ingredients for Compelling Sales Copy (part 2)</title>
		<link>http://nickyjameson.com/2008/09/11/8-essential-ingredients-for-compelling-sales-copy-part-2/</link>
		<comments>http://nickyjameson.com/2008/09/11/8-essential-ingredients-for-compelling-sales-copy-part-2/#comments</comments>
		<pubDate>Thu, 11 Sep 2008 04:30:30 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Selling Tips]]></category>
		<category><![CDATA[Social Media Copywriting]]></category>

		<guid isPermaLink="false">http://nickyjameson.com/?p=77</guid>
		<description><![CDATA[Customers don&#8217;t buy product features. They buy the benefits of the features. That being the case, why is most marketing copy long on product description but short on exactly why they should be important to their prospect?
Features are important, and you should include them.  However, for every feature you need to include a benefit for [...]]]></description>
		<wfw:commentRss>http://nickyjameson.com/2008/09/11/8-essential-ingredients-for-compelling-sales-copy-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>8 Essential Ingredients For Compelling Sales Copy (part 1)</title>
		<link>http://nickyjameson.com/2008/09/08/eight-essential-ingredients-for-compelling-sales-copy-1/</link>
		<comments>http://nickyjameson.com/2008/09/08/eight-essential-ingredients-for-compelling-sales-copy-1/#comments</comments>
		<pubDate>Mon, 08 Sep 2008 09:00:48 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Selling Tips]]></category>
		<category><![CDATA[launching a new product]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sales letter]]></category>

		<guid isPermaLink="false">http://nickyjameson.com/?p=51</guid>
		<description><![CDATA[There are more than eight of course. But these will do for starters.  I’ll be covering these copywriting elements over the next few days. Whether you’re launching a new product or promoting an existing one your sales copy determines your success. So why is there so much bad marketing copy out there?  Copy that’s supposed to sell, yet [...]]]></description>
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		<slash:comments>0</slash:comments>
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