My take on Copywriting,Technology and Social Media.
From the category archives:
Direct Response Copywriting has one purpose – to cause an action to be taken by the consumer.
Usually that action is to exchange their hard-earned money for your product or service. That’s a very personal transaction, and one that requires the consumer is emotionally involved. So why do so many companies hide behind formality in their communications?
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To really engage with your prospects you have to know all about their business. The same holds true for a copywriter.
I’ve lost count of the number of times I’ve met with people I’ve arranged to meet, who start off with “tell me something about your business…”
Here’s the thing.
If you want to sell a prospect on anything, don’t [...]
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In a wobbly economy you might decide customers want cheaper prices. However cutting your prices might be the worst thing you can do. It says panic, not confidence, and you want to be instilling confidence in your customers where ever you can.
Just because customers are belt-tightening doesn’t mean they want to buy cheap stuff. That’s [...]
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on 11 Steps for Getting Free Traffic From Forums
on 3 Sure-Fire Ways to Drive Traffic to Your Blog
