My take on Copywriting,Technology and Social Media.
From the category archives:
Customers don’t buy product features. They buy the benefits of the features. That being the case, why is most marketing copy long on product description but short on exactly why they should be important to their prospect?
Features are important, and you should include them. However, for every feature you need to include a benefit for [...]
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There are more than eight of course. But these will do for starters. I’ll be covering these copywriting elements over the next few days. Whether you’re launching a new product or promoting an existing one your sales copy determines your success. So why is there so much bad marketing copy out there? Copy that’s supposed to sell, yet [...]
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