My take on Copywriting,Technology and Social Media.
From the category archives:
To be effective your marketing pieces must be able to persuade prospects to take the action you want them to take. Whether it is to sign up for a report or a class or buy your product or service or find out more from your news release, your marketing piece has to effectively persuade them [...]
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These days it’s no longer enough just to be able to write online copy. Whether you’re a copywriter or write your own copy you now have to write it for social media and a social media audience. That means writing for blogs, Twitter, Facebook, social networking sites as well as social bookmarking sites. So how do you do it?
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As a website content optimizer (or website copywriter) the value you bring to your client must go beyond just writing web pages. Optimizing websites is crucial for any website success; equally important is helping clients plan and maximize online and offline marketing techniques to drive traffic, increase website conversion and boost their website results over time.
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