My take on Copywriting,Technology and Social Media.
From the category archives:
B2B marketers. Raise your hands if you are uninterested in building closer relationships with your customers and new relationships with prospects.
No hands? That’s very good.
Because if you are interested in building closer relationships with your customers then you must already be using Social Media in your marketing. And, as A B2B marketer, you’re also taking advantage of social networking to build connections, new relationships and potential leads, right?
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Writing for Social Media isn’t the same as writing traditional marketing copy. Traditional marketing copy tends to be one way and tends not to allow interaction with the reader. Social Media Marketing needs a very different approach.
Relationship
Community
Conversations
Participation
Listening
Intimacy
If the #1 success determinant in Social Media Marketing is your message – then how you write that message is [...]
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