My take on Copywriting,Technology and Social Media.
From the category archives:
I call it social media’s “dirty little secret” – nobody really talks about the sheer amount of time you must invest to start your social media presence, keep it up and keep it going. Plus, stay abreast with the breathless pace of new social media tools that come out every single day –
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You tweet, update your status on various social networking platforms and blog whenever you can. But have you a direction for all your social media activity? Or do you sometimes feel rather like a hamster… running fast, trying to keep up, but not entirely sure of your direction?
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Southwest Airlines has been held up as being one of the poster companies for using social media. They are mentioned in most case studies to prove that “social media works for companies.” And not that it doesn’t work, it’s just that it can backfire royally if companies fail to remember it isn’t a get out of jail free card for basic customer care and you can’t use it effectively for CMA (Cover My Ass-ing) because people know the difference.
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