My take on Copywriting,Technology and Social Media.
From the category archives:
I came across this very interesting post on using Twitter for research. I’m always being asked about the ways companies can use Twitter and one of the ways I suggest is by:
1. tracking and listening to what your public is saying and
2. listening to what the competition is saying
So here is an even more practical example for businesses, courtesy of…
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Before I discuss how Industry Laggards can take to improve their sales performance, productivity and knowledge-sharing with Social Media I thought I’d share some Fast Facts from the Aberdeen Group Report on Social Media for Knowledge Management and Sales Collaboration.
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One reason some enterprise companies give for not entering fully into Social Media Marketing is the lack of case studies, clues to see who’s done it before and how it worked. That excuse is wearing thin because these days it’s a matter of doing your research.
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