Posts tagged as:

b2b copywriting

4 Web Design Tactics for High ROI

by Nicky on April 4, 2009

in B2B, Lead Generation

Want a quick increase in profits from your website?

Want a quick increase in profits from your website? These design changes should be top of your list to get the biggest bang for your marketing buck – and make you more money.

Tagged as: b2b copywriting, B2B websites, marketingtips, online copywriter, ROI, web design

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Do You Make These 7 Common Marketing Mistakes?

by Nicky on February 4, 2009

in Marketing, advertising

Marketing is essential – if you don’t let your market know how you can help them, you’re doing them a disservice. Most businesses get that they need to tell people about about their services. The problem is they go about it with a product- focused approach – which then pops up in all their advertising, marketing and communication and makes prospects yawn and ask “so what?” (Or, “So what’s in it for me?”).

Tagged as: b2b copywriting, b2b marketing, compelling offer, Marketing, socialmedia copywriting

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The “Conflicting” Needs of B2B Prospects….

by Nicky on October 8, 2008

in Copywriting

And why you must address them.
In B2C copywriting it’s important to appeal to the consumer’s needs. Since we are all consumers, it’s not too hard to identify those needs – by and large we all have a need for acceptance, security, love and money. Making that emotional contact is key to making the sale.
In B2B copywriting you must still connect [...]

Tagged as: b2b copywriting, b2b marketing, business needs, business to business

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